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To Generalist or to Specialist. This is the eCommerce Agency Question.

Published:  May 9, 2022

Piggybacking off our recent BrandKnow Vlog, A Good Project Manager Is Key to Project Success, there is much debate among this group about just exactly where the most value is added, comprehensive knowledge or a niche skillset? Much like anything, it comes down to the breadth-depth argument (or T-Shaped skills, if you’re feeling recruit-y). Or… <a class="more-link" href="https://www.brandlabs.us/2022/05/09/to-generalist-or-to-specialist-this-is-the-ecommerce-agency-question/">Continue reading <span class="screen-reader-text">To Generalist or to Specialist. This is the eCommerce Agency Question.</span></a>

Categories:  Brand Labs, Custom Development, eCommerce Marketing & Strategy, Ecommerce Tips

Tags:  architecture, Blueprint, Budget, customer, eCommerce, Generalist, industry specific, long term, platform, PM, project manager, solution, specialist, strategy, T-shaped skills, users

A Good Project Manager Is Key to Project Success

Published:  February 23, 2022

If you’re looking at it internally, you might think of a project manager as someone who assigns you something then just checks in to see where the project’s at, if it’s on schedule and when they might expect it before calling it a day. Fortunately for us all, there’s so much more to it than… <a class="more-link" href="https://www.brandlabs.us/2022/02/23/a-good-project-manager-is-key-to-project-success/">Continue reading <span class="screen-reader-text">A Good Project Manager Is Key to Project Success</span></a>

Categories:  Brand Labs, Brand Labs News

Tags:  architect, architecture, Blueprint, Budget, design, Platform Migration, PM, project manager, SEO, timelines

Disclosing Your Budget: Good Practice or Bad Habit?

Published:  October 15, 2020

When the budget is disclosed upfront, the right questions can be asked, and expectations identified, the scope of work begins to take shape, allowing us to specifically identify functionality, performance and the necessary development to make it all happen.

Categories:  Brand Labs News, Brand Labs' Clients, eCommerce Marketing & Strategy, Ecommerce Tips

Tags:  Blueprint, Budget, development, digital marketing, disclosure, Discovery, eCommerce, expectations, functionality, performance, scope, transparency, visibility

“Website Discovery” and How It Helps You

Published:  April 24, 2020

Like the discovery process in the legal world, discovery in the website world works in exactly the same way and seeks to avoid or eliminate one thing: surprises! The more information that can be “discovered” from a strategic and functionality perspective for a website, the better the outcome.

Categories:  Design / UX

Tags:  Blueprint, competitor, compliance, conversion, cost, Discovery, eCommerce, enhancements, functionality, insights, integration, objectives, performance, scope, solutions, strategy, UX

BigCommerce Showdown: Blueprint versus Stencil

Published:  May 14, 2018

Stencil isn’t just a different BigCommerce framework - it’s an upgrade and a better overall foundation for your ecommerce site. For some, Stencil is faster, more efficient, and easier to work with compared to Blueprint.

Categories:  BigCommerce

Tags:  amp, API, BigCommerce, Blueprint, CI/CD, content, conversion, CRM, eCommerce, handlebars, logic, management, page rankings, Stencil, templates, WebPack

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