Insights2020-04-27T22:05:11-04:00

Insights

The Brand Question: To Evolve Or Not To Evolve

Categories: Design, eCommerce Marketing & Strategy|

Ever come across an old picture of yourself? What were you wearing? How about that hair? And your reaction? Exactly. We’ve all been there and we’ve all had the same reaction: Wow. I was awesome! (We’re actually laughing because we only wish that’s how it went. It usually ended with something like, “Please don’t post this anywhere”). Honestly, the analogy alone is enough to answer the question of why it’s important to evolve your brand...

How to Cope with a Google Core Update

Categories: News|

“Bzzt. Bzzzt. BZZZT!” The alerts started coming in around 4 am last Tuesday, just after colleagues in Europe woke to see the early effects of Google’s announcement the afternoon before of a new core update that was to be amalgamated into some part (or parts) of Google’s organic algorithms. They require attention, especially when so many businesses are struggling to connect with customers.

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