6. STENCIL IS FASTER AND MORE EFFICIENT
Web pages on Stencil load much faster, and faster pages mean better rankings and happier customers. For example, a 1-second delay in loading time can result in a 7% reduction in conversions, meaning if your ecommerce store does $10,000 a day, a 1-second delay could cost you more than $250,000 a year. Stencil websites typically load almost a full second faster than Blueprint websites.