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To Generalist or to Specialist. This is the eCommerce Agency Question.

Published:  May 9, 2022

Piggybacking off our recent BrandKnow Vlog, A Good Project Manager Is Key to Project Success, there is much debate among this group about just exactly where the most value is added, comprehensive knowledge or a niche skillset? Much like anything, it comes down to the breadth-depth argument (or T-Shaped skills, if you’re feeling recruit-y). Or… <a class="more-link" href="https://www.brandlabs.us/2022/05/09/to-generalist-or-to-specialist-this-is-the-ecommerce-agency-question/">Continue reading <span class="screen-reader-text">To Generalist or to Specialist. This is the eCommerce Agency Question.</span></a>

Categories:  Brand Labs, Custom Development, eCommerce Marketing & Strategy, Ecommerce Tips

Tags:  architecture, Blueprint, Budget, customer, eCommerce, Generalist, industry specific, long term, platform, PM, project manager, solution, specialist, strategy, T-shaped skills, users

Why you should consider a UX Audit

Published:  March 8, 2022

First off, Brand Labs must stress that a UX Audit is nothing like that of the Internal Revenue Service: we won’t go back 3 years; you don’t have to confirm expenses; and we definitely won’t show up unexpectedly. Whew. Now that that’s out of the way… It shows here that you donated $500 in stock… <a class="more-link" href="https://www.brandlabs.us/2022/03/08/why-you-should-consider-a-ux-audit/">Continue reading <span class="screen-reader-text">Why you should consider a UX Audit</span></a>

Categories:  Brand Labs, Design, Design / UX, Ecommerce Tips

Tags:  accessibility, analytics, blank state, bottlenecks, collaboration, compliance, consistency, continuity, conversion rates, core UX/UI, customer, eCommerce, engagement, error state, errors, functionality, interactions/outcomes, IT, legal, look/feel, platform, reliability, retention, roadblocks, Sales, traffic, usability issues, UX, UX audit, working state

Headwinds or Opportunities: Volusion Customers Look Ahead

Published:  August 19, 2020

With the recent news that ecommerce platform provider Volusion filed for Chapter 11 after it was breached, and more than 239,000 credit card records absconded and subsequently sold on the dark web for more than $1.6 million, it leaves many to wonder if the estimated 180,000 businesses relying on the solution might feel they’re at a crossroad.

Categories:  Business news, Ecommerce News, Volusion

Tags:  architecture, bankruptcy, Chapter 11, eCommerce, flow, implementation, Migration, plan, platform, reorganization, UX, Volusion, Wireframes

Bigger, Better Bang with Box Builder

Published:  May 19, 2020

One of the most frequently requested BigCommerce features we get as an agency is our unique “Box Builder” functionality. A custom add-on engineered by Brand Labs to unravel and make sense of customers’ complex product variants and business rules giving the ultimate in cart configurations.

Categories:  Custom Development, Design / UX

Tags:  add-on, basket, BigCommerce, Box Builder, business rules, cart, case study, conversion, customers, customization, display, eCommerce, flexibility, integration, inventory, online, online store, personalized, platform, products, scalable, sellers, sort, variants

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