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Category: eCommerce Marketing & Strategy


Choosing the Best for the Rest: Marketing Services

Published:  February 3, 2021

We value open communication and transparency to help establish a good relationship with our clients. What is important to you?

Categories:  Business news, eCommerce Marketing & Strategy, Ecommerce Tips

Tags:  brand, communication, digital marketing, Mabbly, Marketing Services, mission, passion, skills, technical, transparency, values

Disclosing Your Budget: Good Practice or Bad Habit?

Published:  October 15, 2020

When the budget is disclosed upfront, the right questions can be asked, and expectations identified, the scope of work begins to take shape, allowing us to specifically identify functionality, performance and the necessary development to make it all happen.

Categories:  Brand Labs News, Brand Labs' Clients, eCommerce Marketing & Strategy, Ecommerce Tips

Tags:  Blueprint, Budget, development, digital marketing, disclosure, Discovery, eCommerce, expectations, functionality, performance, scope, transparency, visibility

The Brand Question: To Evolve Or Not To Evolve

Published:  May 20, 2020

Ever come across an old picture of yourself? What were you wearing? How about that hair? And your reaction? Exactly. We’ve all been there and we’ve all had the same reaction: Wow. I was awesome! (We’re actually laughing because we only wish that’s how it went. It usually ended with something like, “Please don’t post this anywhere”). Honestly, the analogy alone is enough to answer the question of why it’s important to evolve your brand...

Categories:  Design, eCommerce Marketing & Strategy

Tags:  brand, branding, collateral, design, development, Evolve, logos, marketing, stationery, strategy, UX

How Mobile Marketing is Changing the Way Users Shop Online

Published:  December 15, 2016

Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.

Categories:  Business news, eCommerce Marketing & Strategy, Ecommerce News

Tags:  ads, amazon, Apple, beacons, brick-and-mortar, consumer, devices, Google, in-store advisor, marketing, millennials, Mobile, payments, POS, push, retail, shopping, smartphones

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