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To Generalist or to Specialist. This is the eCommerce Agency Question.

Published:  May 9, 2022

Piggybacking off our recent BrandKnow Vlog, A Good Project Manager Is Key to Project Success, there is much debate among this group about just exactly where the most value is added, comprehensive knowledge or a niche skillset? Much like anything, it comes down to the breadth-depth argument (or T-Shaped skills, if you’re feeling recruit-y). Or… <a class="more-link" href="https://www.brandlabs.us/2022/05/09/to-generalist-or-to-specialist-this-is-the-ecommerce-agency-question/">Continue reading <span class="screen-reader-text">To Generalist or to Specialist. This is the eCommerce Agency Question.</span></a>

Categories:  Brand Labs, Custom Development, eCommerce Marketing & Strategy, Ecommerce Tips

Tags:  architecture, Blueprint, Budget, customer, eCommerce, Generalist, industry specific, long term, platform, PM, project manager, solution, specialist, strategy, T-shaped skills, users

Product-driven Design vs. Storytelling Design

Published:  March 24, 2022

We’ve all heard the expression, “A picture is worth a thousand words.” Its idea is simple: why write it when you just show it. (And if you haven’t seen the artwork, A 1,000 words is worth a picture, you should!). So, if the shortest distance between selling your products is a graphical one, why would… <a class="more-link" href="https://www.brandlabs.us/2022/03/24/product-driven-design-vs-storytelling-design/">Continue reading <span class="screen-reader-text">Product-driven Design vs. Storytelling Design</span></a>

Categories:  Brand Labs, Brand Labs' Clients, Design / UX, eCommerce Marketing & Strategy, Ecommerce Tips, Featured

Tags:  customer, eCommerce, inventory, Product, solution, storytelling, strategy, users

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