Tag: marketing
BigCommerce Marketing Banners Site Wide : Our Open Source
Published: November 24, 2020
At Brand Labs we are passionate about software development. For us it's more than just our business, it's a way of life. No matter how unique or complicated your problem may seem, our developers will find a solution to it.
Categories: BigCommerce, Ecommerce Tips, Featured
Tags: Banners, BigCommerce, code editor, community, development, marketing, open source, Site-wide, software, solutions, UI, UX
Migrations Made Easier
Published: October 10, 2020
Website migrations present a host of challenges and potential issues, any of which could cause a crisis of cascading problems in the future. Sometimes migrations are as simple as moving from an unsecured environment (HTTP) to a secured one (HTTPS). Sometimes migrations are extremely complex transitions from one ecommerce platform to another.
Categories: BigCommerce, Brand Labs, Custom Development
Tags: benchmarking, BigCommerce, centralization, complex, crawl, eCommerce, htaccess, HTTP, HTTPS, IT, marketing, Migration, optimize, planning, pre-migration, robot, search engine, SEO, social media, spider, SSL, tracking, traffic, upgrades, Volusion
The Brand Question: To Evolve Or Not To Evolve
Published: May 20, 2020
Ever come across an old picture of yourself? What were you wearing? How about that hair? And your reaction? Exactly. We’ve all been there and we’ve all had the same reaction: Wow. I was awesome! (We’re actually laughing because we only wish that’s how it went. It usually ended with something like, “Please don’t post this anywhere”). Honestly, the analogy alone is enough to answer the question of why it’s important to evolve your brand...
Categories: Design, eCommerce Marketing & Strategy
Tags: brand, branding, collateral, design, development, Evolve, logos, marketing, stationery, strategy, UX
How to Cope with a Google Core Update
Published: May 13, 2020
“Bzzt. Bzzzt. BZZZT!” The alerts started coming in around 4 am last Tuesday, just after colleagues in Europe woke to see the early effects of Google’s announcement the afternoon before of a new core update that was to be amalgamated into some part (or parts) of Google’s organic algorithms. They require attention, especially when so many businesses are struggling to connect with customers.
Categories: News
Tags: algorithm, content, expert, Google Core Update, Hedger, hierarchies, indexing, Jim, kernel, keyword, marketing, organic, ranking, SEO, structure, traffic, webcast, webcology
How Mobile Marketing is Changing the Way Users Shop Online
Published: December 15, 2016
Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.
Categories: Business news, eCommerce Marketing & Strategy, Ecommerce News
Tags: ads, amazon, Apple, beacons, brick-and-mortar, consumer, devices, Google, in-store advisor, marketing, millennials, Mobile, payments, POS, push, retail, shopping, smartphones
