Tag: customer
To Generalist or to Specialist. This is the eCommerce Agency Question.
Published: May 9, 2022
Piggybacking off our recent BrandKnow Vlog, A Good Project Manager Is Key to Project Success, there is much debate among this group about just exactly where the most value is added, comprehensive knowledge or a niche skillset? Much like anything, it comes down to the breadth-depth argument (or T-Shaped skills, if you’re feeling recruit-y). Or… <a class="more-link" href="https://www.brandlabs.us/2022/05/09/to-generalist-or-to-specialist-this-is-the-ecommerce-agency-question/">Continue reading <span class="screen-reader-text">To Generalist or to Specialist. This is the eCommerce Agency Question.</span></a>
Categories: Brand Labs, Custom Development, eCommerce Marketing & Strategy, Ecommerce Tips
Tags: architecture, Blueprint, Budget, customer, eCommerce, Generalist, industry specific, long term, platform, PM, project manager, solution, specialist, strategy, T-shaped skills, users
Product-driven Design vs. Storytelling Design
Published: March 24, 2022
We’ve all heard the expression, “A picture is worth a thousand words.” Its idea is simple: why write it when you just show it. (And if you haven’t seen the artwork, A 1,000 words is worth a picture, you should!). So, if the shortest distance between selling your products is a graphical one, why would… <a class="more-link" href="https://www.brandlabs.us/2022/03/24/product-driven-design-vs-storytelling-design/">Continue reading <span class="screen-reader-text">Product-driven Design vs. Storytelling Design</span></a>
Categories: Brand Labs, Brand Labs' Clients, Design / UX, eCommerce Marketing & Strategy, Ecommerce Tips, Featured
Tags: customer, eCommerce, inventory, Product, solution, storytelling, strategy, users
Why you should consider a UX Audit
Published: March 8, 2022
First off, Brand Labs must stress that a UX Audit is nothing like that of the Internal Revenue Service: we won’t go back 3 years; you don’t have to confirm expenses; and we definitely won’t show up unexpectedly. Whew. Now that that’s out of the way… It shows here that you donated $500 in stock… <a class="more-link" href="https://www.brandlabs.us/2022/03/08/why-you-should-consider-a-ux-audit/">Continue reading <span class="screen-reader-text">Why you should consider a UX Audit</span></a>
Categories: Brand Labs, Design, Design / UX, Ecommerce Tips
Tags: accessibility, analytics, blank state, bottlenecks, collaboration, compliance, consistency, continuity, conversion rates, core UX/UI, customer, eCommerce, engagement, error state, errors, functionality, interactions/outcomes, IT, legal, look/feel, platform, reliability, retention, roadblocks, Sales, traffic, usability issues, UX, UX audit, working state
