Header 2021 Look Back Employees Clients
Looking Back on 2021 December 15, 2021

As 2021’s finish line quickly comes into focus on the horizon, we take the last few meters of the race to reflect on the work we’ve done, the knowledge we’ve gained during the journey, and the people, who without them, Brand Labs’ success couldn’t have been accomplished.

From apparel to power, Brand Labs has been the frontrunner in UX/UI development, SEO fortification, eCommerce platform evaluation and migration, and website design, and has built (quite literally) the platforms upon which successful companies accept the awards of their hard work – customer engagement.

Meet the real winners of 2021.


The beauty (no pun intended) of Brand Labs’ work is it takes us to every corner of the eCommerce world, and what a beauty of a find it was to discover Alterre Shoes. This New York-based shoemaker (also known as a cordwainer) creates comfortable go-to shoes that maximize style with a twist – shoppers can make them more personal by making them interchangeable.

Enter Brand Labs’ custom shoe builder and voila! A single page, client-side application hosted on Alterre’s Shopify store that uses its GraphQL API to pull assets directly from files already uploaded to the clients admin based on size, shoe base with respective colors available, and strap selections. Once complete, the final creation is displayed and ready for checkout.

View the full case study


(new site launching early 2022)

As a leader in the paintball community around the world for over 20 years, it has helped grow the sport of paintball into what it is today through its tenets of Best Prices, Best Service, Best Selection, Promptness, and Reliability.

And with a full line of paintball guns, paintball gear and paintball accessories, ANS Gear was pushing the limits of its Volusion site. With a migration to BigCommerce, relevant custom design to keep up with its personality, and strategic development, Brand Labs has positioned the leader in all things paintball to continue upping and elevating its game.


(new site launching early 2022)

Founded in 2011 with the intention of providing superior, old-fashioned baked goods in the marketplace, Ethel’s Baking Co. is a premier baking company spreading decadence that just happens to be gluten-free. 

Brands Labs does a little cooking of its own, in case you didn’t know. Our chefs put their heads together to come up with the ultimate success recipe to help Ethel’s keep the ovens on and its lifestyle customers living healthy lives: custom website redesign featuring fun new colors and a playful design to create a website experience that reflects Ethel’s brand. Yummy.

“Masked” Enterprises

Like that one restaurant’s “secret sauce,” we can’t just go spilling the goods on all the work we do. Or as they like to say, “Trust us, bro.” Suffice it to say our work is hiding in plain “site” and powering some of the biggest names in eCommerce.

Like we said, our work takes us far and wide. We’ve built countless custom headless and Magento builds, including a custom WordPress event platform so participants could interact as they would at a large conference, only all-virtual due to some of the restrictions and limitations of in-person gatherings over the past year-and-a-half. 

Brand Labs’ Partners

It takes more than the runner to win the race. You’ve got the sponsors, the vendors, support and all the people who make the event possible. It can’t be said enough that the real winners in the eyes of Brand Labs are its partners.

Our success is built on the backbone of some of the best companies out there. Without the likes of BigCommerce, Magento, Volusion, Shopify, WordPress, Yotpo, Accessibe, and Jasper, it could be argued that no store would be as efficient, intelligent or user-friendly as these great partners have made them. 

Brand Labs looks forward to watching the industry grow even more in 2022 as we begin implementing and adapting some of the new tools and practices already beginning to gain momentum now, like M-Commerce and even augmented/virtual realities integrations!

As always, if you’ve got the dilemma, Brand Labs has the solution. From UX/UI development, SEO fortification, eCommerce platform evaluation and migration, and website design, it’s never too late (or too soon) to get a head start on next year, so let us help.

Until next time (or next year), thank you, the best of the holidays to you and Happy New Year from Brand Labs.