Gone are the days of putting all of your eggs in one basket. With advances in multi-stores on the rise, it’s a great time for businesses to evaluate if your store(s) are working for you and not the other way around.
What is a Multi-store Platform?
A multi-store eCommerce platform allows its user to launch multiple web stores which create brand separation and segmented targeting from a single platform for B2C, B2B, retail, and wholesale customers.
In North America, platforms such as BigCommerce, one of the most trusted B2C and B2B commerce solution providers, and Magento 2, an open-source eCommerce platform through Adobe, are enabling clients to move further faster and with great ease.
BigCommerce currently reserves multi-storefront for it’s enterprise clients. Storefronts are customizable, can use the native theme platform (Stencil), or use a third-party, headless solution like Next.js, Gatsby.js, Nuxt.js, WordPress, Contentful, Prismic, Contentstack, Uniform, Amplience, Shogun Frontend, and Bloomreach.
Alternatively, Magento offers unlimited scalability and unmatched customizability allowing developers complete control over the design and configurations of the site. While setting up a Magento store is free, you’ll need an in-house or external developer(s) to build and maintain.
Whichever route is taken, the multi-store ecommerce model allows for great growth opportunities through targeted marketing and testing business market strategies without rocking your online management system.
If you are ready to analyze and evaluate the right platform to ensure you’re making the right move to scale your ecommerce business. Let’s talk!