As you might be inclined to think given our name, a lot of groundbreaking stuff comes from behind the doors of the Brand Labs. OK, so it’s less a lab and more a space conducive to solving all things development and eCommerce, but we assure you it’s no less science-y!
One thing Brand Labs shares with our fellow scientists, is our approach to how we do things: very methodologically. Because if you think “all this” just happened – that seamless, welcoming, reassuring feeling you instantly got when you saw our website or our work – it’s a bit more complicated than that.
But trust us, there’s more method than madness driving “all this.”
Everything has to work, complement and support every other element, in every different direction. To accomplish this, you need a framework that manages action to consistently deliver successful projects.
Think: AI or artificial intelligence. Logic by itself is simply hardware. It’s only when you give it expression and nuance do the nuts and bolts begin to take shape. Regardless, it all starts with the “guts” and for Brand Labs those are the Core Values, Brand Promise and Vision guiding its success.
With these core values at our foundation, a promise to always create engaging and seamless online store experiences that put users’ needs at the forefront, and the vision to execute seamless UX experiences for online stores, one thing’s for sure.
Simply having a method ensures only that the same steps are replicated (and it’s usually very linear, by the way). For real power over results, ones that are adaptable and consider the complete environment, it takes being methodological.
It’s the guts powering the Brand Labs way.