Why Brand Labs?

Ecommerce experts with a passion for data and design.

Science + Passion

Over the years, we’ve launched over 500 custom eCommerce stores and have done hundreds of eCommerce integrations, migrations and optimizations.

Our experience shows that every business owner who comes to Brand Labs comes with a unique set of challenges. That’s why we approach every new site, site redesign, custom development project, and digital marketing campaign with passion, zest, analytics and communication. Our team blends our eCommerce expertise and data-driven insights with your understanding of your business to deliver outcomes that you will love.

Paid Search Marketing

Paid Search Advertising

Social Media

Social Media

Datafeed Management

Datafeed Management

Email Marketing

Email Marketing

Performance Marketing

Performance Marketing

Conversion Rate Optimization

Conversion Rate Optimization

Search Engine Optimization

Search Engine Optimization

Strategy & Analytics

Strategy & Analytics

Because Each Business is Unique

Brand Labs creates custom eCommerce solutions for manufacturers, wholesalers, and retailers. We pride ourselves on the development of unique eCommerce sites that meet our clients’ very specific needs — even when those needs extend beyond the world of eCommerce.

Brand Labs can design, build, develop and market your online business.

Site Integrations

We can integrate your eCommerce platform with third party applications to allow you to use the platform as a hub for your entire business.

Marketing and Strategy

We can provide full marketing services to help you attract and convert more traffic.

Website Design Refresh or Rebuild

We can “refresh” your site to make it look brand new or build a new site to help you drive online business.

Who We Are

Brand Labs is made up of three distinct groups that provide a melange of talent that works together to make money for you.

Site UX & UI Design


We’re a forward thinking and detail oriented team of designers that build websites that are not only beautiful, but also convert shoppers to buyers.

eCommerce Development


We’re a highly driven band of developers who produce award winning custom work (including the 2017 BigCommerce Agency Innovation Award).

Strategy & Analysis


We’re a troop of data-driven digital marketing strategists with a passion for the analytics and site optimizations that drive ecommerce.

Headquartered in Rochester, Michigan since 2006, Brand Labs has a passion for the the science of eCommerce. We love beautiful websites (and we build them), but we’re primarily driven by the science that drives business.

Our approach to your project involves a concentrated amount of engagement and strategic direction. When building or redesigning your site our team works closely with you to provide superior brand development, meet your goals, and create a User Experience that calls for action and increases conversion rates.

When Marketing your site, we analyze the metrics that monitor success, provide insight to you based on the metrics, make data driven changes for continuous improvement, and strive to reach the limitless potential in each individual store.

At Brand Labs we strive to be a true partner in your success. By investing in long-term partnerships with mid-market eCommerce clients, Brand Labs has been able to help grow some of the most successful and recognizable names in their industries.

What’s Your Challenge?

We’ve probably solved a similar challenge before and we’re here to provide solutions to your unique problems.

Volusion elite expert

Brand Labs is a Google Analytics Certified Partner.

Give us a call at 248.841.1512 and see what Brand Labs can do for your business.