Is Your Website Ready for the Holidays?

Moving into October the holidays will be here before we know it. Now is the time to start planning your ecommerce strategy to capitalize on the huge increase in shopping that leads up to the holidays. Below is a checklist to make sure your website is ready.

1. Make sure the overall user experience on your site is friendly.

Potential customers may be quick to exit your site prior to purchase if faced with a cumbersome or complex user experience. Put your site’s conversion path under the microscope and ensure it has clear navigation, a clean look, fast page load times, and a seamless checkout.

40% of visitors will abandon a web page that takes longer than 3 seconds to load

2. Run holiday promotions and make sure people know about them.

People love deals more than ever at this time of year. Holiday shoppers are often buying multiple gifts for multiple people. These customers are far more likely to purchase from your business if they can do so at a discount. Remember, most online and brick and mortar stores will be heavily marketing holiday specials so you’ll need to get creative with your campaigns to gain a competitive edge. Creating online banners, sending out newsletters, utilizing social media and creating paid ads is a great way to market your promotions.

High promotion days to be aware of:

  1. Black Friday  November 25th
  2. Cyber Monday November 28th
  3. Green Monday December 12th
  4. Free Shipping day December 16th
  5. Super Saturday Dec 24th
  6. Christmas Eve Dec 24th
  7. Boxing Day Dec 26th
  8. New Years Eve Dec 31st

73.1% said sales or price discounts are a factor in their decision on where to shop

3. Optimize your site for desktop, mobile and tablet.

Mobile, tablet and desktop devices will ALL play a major role in holiday shopping this year. Your customers want to buy your product where-ever , when-ever, and how-ever they choose… be ready with an optimized experience for each device.
People are 67% more likely to buy from mobile friendly sites

– Search Engine Watch

4. Provide excellent customer service.

During the holidays things can be crazy. Make sure your site has an easy way for users to contact you for questions or assistance. If a potential customer’s questions or concerns about your site are not addressed/resolved quickly, you will lose that customer to your competitor. Poor customer service is a total conversion killer and can be improved by simply welcoming communication through prominently displayed phone numbers, chat software and a contact forms.

89% of consumers began doing business with a competitor following a poor customer service experience

5. Plan out logistics.

During the holidays you are likely to sell more than usual, so make sure you plan your inventory accordingly. There’s nothing worse than losing a sale because you simply didn’t order enough. Holiday shoppers are on a tight deadline and will go to a competitor if you’re out of stock. Also, clearly state shipping deadlines and costs on your site. A lot of people buy last minute and want to ensure their product will arrive on time.

20-30% of US retail sales come during the Christmas shopping season

Now that you read the checklist where… does your website stand? Are you ready for the holidays? It’s never too early to start planning for the busiest time of the year in eCommerce. Let Brand Labs help you get ready for the holidays. We are happy to help.