Tag: strategy
To Generalist or to Specialist. This is the eCommerce Agency Question.
Published: May 9, 2022
Piggybacking off our recent BrandKnow Vlog, A Good Project Manager Is Key to Project Success, there is much debate among this group about just exactly where the most value is added, comprehensive knowledge or a niche skillset? Much like anything, it comes down to the breadth-depth argument (or T-Shaped skills, if you’re feeling recruit-y). Or… <a class="more-link" href="https://www.brandlabs.us/2022/05/09/to-generalist-or-to-specialist-this-is-the-ecommerce-agency-question/">Continue reading <span class="screen-reader-text">To Generalist or to Specialist. This is the eCommerce Agency Question.</span></a>
Categories: Brand Labs, Custom Development, eCommerce Marketing & Strategy, Ecommerce Tips
Tags: architecture, Blueprint, Budget, customer, eCommerce, Generalist, industry specific, long term, platform, PM, project manager, solution, specialist, strategy, T-shaped skills, users
Product-driven Design vs. Storytelling Design
Published: March 24, 2022
We’ve all heard the expression, “A picture is worth a thousand words.” Its idea is simple: why write it when you just show it. (And if you haven’t seen the artwork, A 1,000 words is worth a picture, you should!). So, if the shortest distance between selling your products is a graphical one, why would… <a class="more-link" href="https://www.brandlabs.us/2022/03/24/product-driven-design-vs-storytelling-design/">Continue reading <span class="screen-reader-text">Product-driven Design vs. Storytelling Design</span></a>
Categories: Brand Labs, Brand Labs' Clients, Design / UX, eCommerce Marketing & Strategy, Ecommerce Tips, Featured
Tags: customer, eCommerce, inventory, Product, solution, storytelling, strategy, users
Spring Cleaning with Brand Labs’ Maintenance Blocks
Published: March 10, 2022
The good news is eCommerce sites weren’t terribly taxed this holiday season due to, well, everything – economy, pandemic, supply chains, etc. – and their Achilles’ heels weren’t exposed, as it were. Many would’ve succumbed to the weight of the would-be traffic, which brings us to this month’s blog – Brand Labs’ Maintenance Blocks. Now… <a class="more-link" href="https://www.brandlabs.us/2022/03/10/spring-cleaning-with-brand-labs-maintenance-blocks/">Continue reading <span class="screen-reader-text">Spring Cleaning with Brand Labs’ Maintenance Blocks</span></a>
Categories: Brand Labs, Brand Labs News, Custom Development, Design, SEO
Tags: Application research & analysis, Custom Web Development, design, development, E-commerce Administrative Management Support, eCommerce Platform Evaluation, eCommerce Platform Migration, Project Management, Quality Assurance Testing, SEO Technical Support, strategy, System Architecture, User Experience Strategy, Website redesign
The Brand Question: To Evolve Or Not To Evolve
Published: May 20, 2020
Ever come across an old picture of yourself? What were you wearing? How about that hair? And your reaction? Exactly. We’ve all been there and we’ve all had the same reaction: Wow. I was awesome! (We’re actually laughing because we only wish that’s how it went. It usually ended with something like, “Please don’t post this anywhere”). Honestly, the analogy alone is enough to answer the question of why it’s important to evolve your brand...
Categories: Design, eCommerce Marketing & Strategy
Tags: brand, branding, collateral, design, development, Evolve, logos, marketing, stationery, strategy, UX
“Website Discovery” and How It Helps You
Published: April 24, 2020
Like the discovery process in the legal world, discovery in the website world works in exactly the same way and seeks to avoid or eliminate one thing: surprises! The more information that can be “discovered” from a strategic and functionality perspective for a website, the better the outcome.
Categories: Design / UX
Tags: Blueprint, competitor, compliance, conversion, cost, Discovery, eCommerce, enhancements, functionality, insights, integration, objectives, performance, scope, solutions, strategy, UX
