Tag: eCommerce
Migrations Made Easier
Published: October 10, 2020
Website migrations present a host of challenges and potential issues, any of which could cause a crisis of cascading problems in the future. Sometimes migrations are as simple as moving from an unsecured environment (HTTP) to a secured one (HTTPS). Sometimes migrations are extremely complex transitions from one ecommerce platform to another.

Categories: BigCommerce, Brand Labs, Custom Development
Tags: benchmarking, BigCommerce, centralization, complex, crawl, eCommerce, htaccess, HTTP, HTTPS, IT, marketing, Migration, optimize, planning, pre-migration, robot, search engine, SEO, social media, spider, SSL, tracking, traffic, upgrades, Volusion
Headwinds or Opportunities: Volusion Customers Look Ahead
Published: August 19, 2020
With the recent news that ecommerce platform provider Volusion filed for Chapter 11 after it was breached, and more than 239,000 credit card records absconded and subsequently sold on the dark web for more than $1.6 million, it leaves many to wonder if the estimated 180,000 businesses relying on the solution might feel they’re at a crossroad.

Categories: Business news, Ecommerce News, Volusion
Tags: architecture, bankruptcy, Chapter 11, eCommerce, flow, implementation, Migration, plan, platform, reorganization, UX, Volusion, Wireframes
Methodological vs. Methodical. It Makes a Difference
Published: June 23, 2020
As you might be inclined to think given our name, a lot of groundbreaking stuff comes from behind the doors of the Brand Labs. OK, so it’s less a lab and more a space conducive to solving all things development and eCommerce, but we assure you it’s no less science-y!

Categories: Brand Labs, Design, Design / UX, Ecommerce Tips
Tags: AI, artificial intelligence, brand, collaboration, communication, core values, Discovery, eCommerce, environment, methodical, Methodological, mindfulness, simplicity, UX, vision
Bigger, Better Bang with Box Builder
Published: May 19, 2020
One of the most frequently requested BigCommerce features we get as an agency is our unique “Box Builder” functionality. A custom add-on engineered by Brand Labs to unravel and make sense of customers’ complex product variants and business rules giving the ultimate in cart configurations.

Categories: Custom Development, Design / UX
Tags: add-on, basket, BigCommerce, Box Builder, business rules, cart, case study, conversion, customers, customization, display, eCommerce, flexibility, integration, inventory, online, online store, personalized, platform, products, scalable, sellers, sort, variants
Where should online stores begin: UX, design or development?
Published: April 24, 2020
Though it’s really first, we put it last, as we like to say, because when you unravel the UX, successful websites follow. But if each one is unique, tells its own story and a work of art connecting with the end user on a personalized level, just exactly where should you begin with an online store?

Categories: Design / UX
Tags: backend, code, design, development, eCommerce, online store, Sales, UI, UX
“Website Discovery” and How It Helps You
Published: April 24, 2020
Like the discovery process in the legal world, discovery in the website world works in exactly the same way and seeks to avoid or eliminate one thing: surprises! The more information that can be “discovered” from a strategic and functionality perspective for a website, the better the outcome.

Categories: Design / UX
Tags: Blueprint, competitor, compliance, conversion, cost, Discovery, eCommerce, enhancements, functionality, insights, integration, objectives, performance, scope, solutions, strategy, UX