Urban Wood Goods

The Opportunity

What started off as a hobby and passion for repurposing wood, quickly turned into an all out business model for Urban Wood Goods – an online manufacturer of unique furniture made from old-growth reclaimed lumber.

Upon partnering with Brand Labs, Urban Wood Goods got a full scale site redesign. Without compromising the calm, weathered feel of their brand, we repurposed the look and feel of their site, by adding expanded product visibility and a custom ‘Design Your Furniture’ function that allows their creative clientele to build any unique design on their mind.