Longbottom & Hardsaw

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The Opportunity

As one of Indiana’s longest-standing hardware chains, this family-owned business has been providing homeowners with the right tools for the job since 1929.

In an effort to expand their brand footprint beyond the Midwest, Longbottom & Hardsaw had Brand Labs design a full online marketplace for their wide array of home goods and hardware. Using their storied branding as our guide and leveraging as much from their Orgill merchandising source as possible, we had L&H online and adding to their bottom line in mere months.