Cool Tools

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The Opportunity

Starting out from one product and growing their store’s selection into 7,000 different options, Cool Tools has become the leading provider of productivity and creativity tools for metal clay artists and metalsmiths.

To better help those progressive jewelry designers find their inspiration, Cool Tools brought Brand Labs on board to refine their online shop. By repurposing their products with expanded category options and better organization, we provided a reinvigorated and well-designed user experience to match the creative vision of their buyers.

Services Rendered