New Site Design Brings
Evergreen Sales

Case Study: Autograph Foliages

Results of the Autograph Foliages Redesign

%

Increase in Conversion Rate

%

Increase in Transactions

%

Increase in Revenue

%

Increase in Average Order Value

%

Increase in Traffic Overall

%

Increase in Direct Traffic

%

Increase in Organic Traffic

%

Increase in Referral Traffic

Client History

If you’ve been to Walt Disney World or seen the movies Jurassic Park or The Jungle Book, you’ve seen plants from Autograph Foliages, but just didn’t know it. Family owned and operated since 1971, Autograph Foliages is a leading Business to Business supplier of high quality, realistic foliage that can be used both indoor and outdoor (even at theme parks or on movie sets).

Autograph Foliages Artificial Foliage

Challenge


Tom Acklin from Autograph Foliages had built a highly successful catalog business over the years. As technology changed and the company grew, he added a website that showcased their products and included an online version of their catalog; however, the website didn’t provide e-commerce opportunities for their business clients. Knowing that they could improve their customer experience and provide growth opportunities for the company by adding the ability to order online, Autograph Foliages turned to Brand Labs and BigCommerce to provide a custom, easy to use, intuitive B2B website.

Pain Points:

  • No shopping cart function to allow online ordering
  • Poor site user experience for their clients
  • Needed to tie all inventory and Customer Relationship Management (CRM) software together regardless of how orders are input
  • Limited time and resources for site management
  • No “out of the box” solutions fit their exact needs
  • Unique discount levels required for unique clients

“For several years, we struggled with developing our own user-friendly, creative website using in-house help. Also, we were crushed by our competition with below average SEO ranking.

After working with a couple different website & marketing companies providing minimal help and results, we decided to change our entire strategy. By referral, we found BrandLabs, a company that offers the all-in-one package deal including website development, design, and SEO/PPC and an online marketing strategy. Within 1 year, their amazing team designed a new fully functional website and restructured our entire online marketing efforts, allowing us time to focus on generating more sales.

In 2 months, I’ve personally seen an increase in sales and new accounts. Thank you BrandLabs!”

Katie Jorgenson

Director of Marketing/Sales

Solution


Brand Labs met with Autograph Foliages, listened to their specific needs and desires, and partnered with the Principals to create a roadmap for long term success. Brand Labs spent time to learn the Autograph Foliage business model so they could design a site consistent with the business, but also learned about the goals that Autograph Foliages had for their customers so they could provide the right user experience for those buying online.

Brand Labs built an intuitive, easy to use site and provided custom development to enhance the search functionality to make it easy for clients to find exactly what they want. Just as importantly, Brand Labs developed a unique, customized discount program for the site so a client that receives a discount percentage based on their purchases when they call in and talk to a representative, now gets that exact same discount when ordering online. This has made ordering seamless with Autograph Foliages, and enhanced their customer experience.

Autograph Foliages Custom Search

Recognizing the importance of getting people to the site to use all the cool new features, Autograph Foliages again partnered with Brand Labs to develop a full e-commerce marketing strategy. Together we developed specific goals, strategies and tactics for Pay Per Click (PPC), Search Engine Optimization (SEO), newsletters, and remarketing to enhance the marketing efforts already in place.

Channels Managed by Brand Labs

  • Development
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Remarketing
  • Email Marketing
  • Content Marketing

Key Site Integrations

Enhanced User Experience

  • Complete Site Redesign
  • Easy to Use, Easy to Order
  • Custom Enhanced Search Capability
  • Custom discount levels for clients

Expression of the Autograph Foliages Brand Personality


Autograph Foliages Original Homepage

Autograph Foliages Responsive BigCommerce Site

Autograph Foliages Responsive BigCommerce Site

Autograph Foliages Responsive BigCommerce Site

The Proof


The results have been immediate and continue to grow. In just the first 60 days, the metrics show immediate success:

%

Increase in Traffic Overall

%

Increase in Direct Traffic

%

Increase in Organic Traffic

%

Increase in Referral Traffic

Working closely with the team at Autograph Foliages, the Brand Labs team was able to build a site that expresses their brand, provides an exceptional online experience for their clients, and most importantly produces results. As we continue to enhance the website, provide additional custom development services, and see continued success in Marketing, our experience shows that Autograph Foliages will become an industry leader not only in catalog sales, but in online sales as well.