Insights
Breadcrumb Navigation Importance for eCommerce Stores
Breadcrumb navigation has been a staple on websites for years now, especially for eCommerce stores. The best online shopping experiences provide a balance between a clean interface and getting a customer to the checkout page quickly.
BigCommerce – What Stencil Does to “Build” a Theme?
The build process also happens when we use “stencil push” command to automatically upload and apply a theme in a store, as well as the “stencil start” command to develop a theme in our own developer’s computer. The fact is: what effectively is submitted as a theme to the store is slightly different from the code files we write to author it.
BigCommerce Showdown: Blueprint versus Stencil
Stencil isn’t just a different BigCommerce framework - it’s an upgrade and a better overall foundation for your ecommerce site. For some, Stencil is faster, more efficient, and easier to work with compared to Blueprint.
How Mobile Marketing is Changing the Way Users Shop Online
Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.