Insights2020-04-27T22:05:11-04:00

Insights

BigCommerce – What Stencil Does to “Build” a Theme?

Categories: BigCommerce|

The build process also happens when we use “stencil push” command to automatically upload and apply a theme in a store, as well as the “stencil start” command to develop a theme in our own developer’s computer. The fact is: what effectively is submitted as a theme to the store is slightly different from the code files we write to author it.

How Mobile Marketing is Changing the Way Users Shop Online

Categories: Business news, eCommerce Marketing & Strategy, Ecommerce News, Uncategorized|

Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.

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