Auto Parts Cheaper Case Study


Custom Solution: Search Refinement

The Results

With extraordinary variability across inventory, Auto Parts Cheaper needed a way to decrease click paths and the time it took customers to find the proper part for their vehicle’s specific make and model. In order to ease a buyer toward checkout – without completely overhauling the landscape of their site – Brand Labs implemented our custom-built search refinement.

The advanced, Volusion-specific product filter then allowed customers to display their desired car parts, which stuck with them throughout the site. This enhancement allowed consumers to avoid having to sift through thousands of unrelated products, which ultimately resulted in quicker conversions and a subsequent 10% increase in revenue.

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