Harman Corporation Case Study

History

Harman Corporation pioneered formulations, innovative process equipment and outstanding customer service making them a leading manufacturer and global supplier of dip molded flexible vinyl products for nearly 50 years.

“Giving our customers the ability to easily order samples, request quotes and purchase product directly from an aesthetically appealing Harman Corp site has elevated the customer experience while enabling us to efficiently drive future growth.”

Kevin Harman – Owner, Harman Corporation

Harman Corp Custom Plastic Dip Molding

Challenges

Harman Corp faced a dilemma shared by thousands of manufacturers; an archaic website experience and outdated marketing strategy.

Pain Points

  • Dated site that didn’t properly represent Harman Corp
  • Inefficient site update processes
  • Decreasing organic ranking & traffic
  • Lack of time, resources & digital marketing expertise
  • Day-to-day site management and maintenance
  • Inability to integrate enterprise and CRM software

Solutions

Brand Labs retooled the Harman Corporation ecommerce experience with the launch of a brand new harmancorp.com.

  • Built a fully responsive site for mobile, tablet and desktop
  • Developed and organized how products and categories are displayed
  • Custom custom landing pages
  • Added soft add to cart and order history options
  • Customized product buying chart
  • Increased overall site speed
  • Designed a user experience for easier buying and reduced clicks

Harman Corp Mozu Site

This is just a glimpse into the extensive work and expertise Brand Labs has applied to bring a leading industrial manufacturer into the 21st century of business. For the full story, visit the Harman Corp Case Study page.

View Case Study