Cherry Republic
Life, Liberty, Beaches & Pie (through dev)
Dev that keeps the sour going
The Purpose

Offer the more than 200+ Montmorency Tart Cherry-based products, including chocolate-covered cherries, BBQ sauces, jams, jellies, salsas, nut mixes, ice cream toppings, baked goods, condiments, soda pop, cherry wine and cherry beer, to cherry lovers of the world.

Cherry Republic case study
The Observation

You’re a lucky berry indeed if you live in, or close to, any of the 7 cities in Michigan where Cherry Republic has stores. For the rest of the world accessing the store’s unique products online, the process for checking out, shipping and sharing was the wrong kind of sour.

Cherry Republic site observation
The Approach

Just a few of the limitations in the past included no ability to ship to multiple addresses, check out as a guest, and a payment process that was not only limited, but sometimes confusing. Additionally, changes or updates often left team members out of the loop.

Cherry Republic site approach
The Solution

Architecture that complements development. Customers can now access address books from checkout, decreasing cart abandonment and increasing conversion; ship products to multiple addresses, with a notes option for each address; and pay through a simple, editable checkout.

Cherry Republic site solution