Delivering UX Goodness in Every Box

Bon Bon Bon. Detroit-based sweetery renowned for not only its unique and creative bons, but also the equally whimsical, “crazy unique” box-building experience.

Extend Bon Bon Bon’s brick-and-mortar operation to an online store without losing its identity, flare or uniqueness that have been praised by the likes of Bon Appetit, Vanity Fair, Tasting Table, Martha Stewart, and Food & Wine, Crainʼs Detroit Business and Forbes magazines.

Replicate Bon Bon Bon’s in-store experience philosophy that a box is as unique as the person building it, then ensure it translates to Bon Bon Bon’s eCommerce store.

To harness the cosmic energy of Bon Bon Bon’s brick-and-mortar, a custom functionality would be needed. The answer is Brand Labs’s exclusive “box builder” functionality. With it, we were able to create the eclectic interactivity needed to ensure Bon Bon Bon’s identity was maintained across channels.

From “dancing” bonbons to the ability to list product details while keeping the interactions enjoyable, the online shopping experience was seamless and intuitive and only made buying bonbons online even more satisfying.

Custom Development



Include dynamic imagery that changes with the order size to depict scale.

Enable the option to purchase a box by price point.

Offering the option to add notes with a personal message section for Bon Bon Bon team to include in boxes.

The option to create multiple boxes on a single order.

The option to send to multiple addresses in a single order.

Include dynamic imagery that changes with the order size to depict scale.

Ensuring the Bon Bon Bon team leveraged the security, ease and functionality of Bottlecapps to set up product and accurately process orders.

Extending the Laravel-based Bon Bon Bon frontend store with a custom service that:

Sends Contact Us form to designated recipient

Builds hidden custom products from the payload (customer ID and product items)

Responds with Success/Failure alerts, with detailed error messaging

Along with API that:

Pulls Bon Bon Bon’s products from BigCommerce

Collates special notes and personal messages on all orders

See it in action

Partnering with Bon Bon Bon and their design team to build their website was not only a really unique project but also a wildly creative and collaborative effort for all parties.

Offering creative reviews with our System Architects through the design process we were able to ensure that the front-end design would have the back-end capabilities. From dancing bons, colorful company profile and unique page layouts the entire team at Brand Labs had a blast building their front-end and custom back-end website on BigCommerce.”

Michelle Johnston | Senior Project Manager

Ready to get started on your project?

Whether you’re interested in a custom builder, bringing more of your in store experience & aesthetic online or some fun bells and whistles through custom design and development. Brand Labs is ready to help.