Founded in 1956, “the vacuum cleaner authority” is renowned for its website, vacuums and floorcare products and for being the nation’s largest vacuum repair facility.
![banks-laptop-cs Bank’s Vacuum case study](https://www.brandlabs.us/wp-content/uploads/2021/01/banks-laptop-cs.png)
With 12 regional stores and a repair facility, keeping up with sales, order and repair status, and promotional offerings with its current platform left Bank’s Vacuum struggling to really clean up, digitally and efficiently.
![observation-image Bank’s Vacuum site observations](https://www.brandlabs.us/wp-content/uploads/2021/01/observation-image.jpg)
A site redesign with enhanced branding and custom functionality that empowers the client, while providing customers with a friendly and efficient UX and relocation to a more robust platform to accommodate the power of Bank’s Vacuum.
![approach-image Bank’s Vacuum site approach](https://www.brandlabs.us/wp-content/uploads/2021/01/approach-image-1.png)
From custom iconography for homepage callouts, spec sheets, product manuals, and vacuum benefits that liven up the site with more personality, and managed through a custom WYSIWYG, to BigCommerce migration, SEO improvements, search refinement, and POWR.io integration, Bank’s Vacuum literally moved from the Yellow Pages to the front page to rival even Amazon.
![solution-image Bank’s Vacuum site solution](https://www.brandlabs.us/wp-content/uploads/2021/01/solution-image-1.png)