Google Analytics Summit 2015

As we do every year, Google Analytics Certified Partners (GACP, that’s us!), Premium customers and developers will once again fly west for the annual Google Analytics Summit June 9-10, 2015. The summit allows Google to share product announcements, new features and...
Google Analytics Gets Even Nerdier and More Funner

Google Analytics Gets Even Nerdier and More Funner

As we mentioned a while back, our VP, Dane Downer, just visited the Google Campus for an invitation-only Google Analytics Summit.  Of course, he was there for very thinky/business-related reasons.  After all, going to the Google Campus to learn about analytics is like...
Brand Labs Uncovers Secret Google Project

Brand Labs Uncovers Secret Google Project

Our company president, Kevin Harman, is out at the Google Summit this week and he sent us this spy photo of what we can only assume is a soon-to-be-introduced Google IRL social network called Google...
Google Analytics: Goals, Funnels, and Your Checkout Process

Google Analytics: Goals, Funnels, and Your Checkout Process

For e-commerce websites, it is absolutely critical to have a proper implementation of Google Analytics that includes e-commerce tracking abilities. With this added code, you can see what sales you got from what sources and the associated revenue, allowing you as the...
How Google Analytics Map View Can Make You Irresistible

How Google Analytics Map View Can Make You Irresistible

An all-too-often overlooked feature of Analytics is the Map Overlay, located under the Visitors section. To the untrained observer, this tool simply shows you the regional breakdown of where your traffic to your site comes from around the globe, but with a little bit...
Brand Labs is a Google AdWords Qualified Company

Brand Labs is a Google AdWords Qualified Company

Brand Labs is now an official Google AdWords Qualified Company!  Let the bells ring out and the banners fly! … but what exactly does that mean? Well, it basically boils down to two things.  First, we’ve exceeded the required minimum AdWords spend within ...
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