The Power of an SSL Certificate in Ecommerce

The Power of an SSL Certificate in Ecommerce

Have you ever been to a website and had the warning “This Site May Not Be Secure!” pop up on your screen? If so, did you immediately leave the site? The problem may have been that the site was running without SSL (Secure Sockets Layer), a protocol that...
Importance Of Retargeting In Ecommerce

Importance Of Retargeting In Ecommerce

We live in an omnichannel world, where every person and brand is looking to steal our attention, from the moment our head leaves the pillow. People want a crowd and for us to appreciate their POV. Companies want us to know they care, in hopes we become lifetime loyal....
Retargeting for Ecommerce

Retargeting for Ecommerce

It is engrained in my mind as a Digital Strategist to note (and critique) every detail of how a brand markets to me throughout the ecommerce sales funnel. In the last couple weeks I have paid particularly close attention to companies who employ Retargeting. While many...