Jim Hedgers, SEO Specialist at Brand Labs co-hosts a weekly podcast Webcology which for over a decade has discussed SEO, Internet Marketing, and the news that matters most to the industry.
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With the recent news that ecommerce platform provider Volusion filed for Chapter 11 after it was breached, and more than 239,000 credit card records absconded and subsequently sold on the dark web for more than $1.6 million, it leaves many to wonder if the estimated 180,000 businesses relying on the solution might feel they’re at a crossroad.
Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.