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Category: eCommerce Marketing & Strategy


Make Your Site Stand Out Through Custom Design and Development

Published:  April 5, 2022

Riddle us this. Which do you think ultimately costs more, a high-end, customized website or one built on a template? If you said template, you’d be correct. Website templates dominate the web scene today. In fact, many businesses clamor for the opportunity to use them because they are affordable and straightforward. However, their convenience comes… <a class="more-link" href="https://www.brandlabs.us/2022/04/05/make-your-site-stand-out-through-custom-design-and-development/">Continue reading <span class="screen-reader-text">Make Your Site Stand Out Through Custom Design and Development</span></a>

Categories:  Brand Labs, Business news, Custom Development, Design / UX, eCommerce Marketing & Strategy, Ecommerce Tips, SEO

Tags:  BigCommerce, Custom, design, development, eCommerce, Magento, SEO, Shopify, sites, template, UI, UX

What To Expect When Approaching An Agency

Published:  April 1, 2022

With so many web design companies out there to choose from, it can be overwhelming trying to determine which one’s the right fit for your business. In the end, it’s no different than, say, hiring an employee or even selecting a contractor to work on a project at your own home. We’ll assume you’ve already… <a class="more-link" href="https://www.brandlabs.us/2022/04/01/what-to-expect-when-approaching-an-agency/">Continue reading <span class="screen-reader-text">What To Expect When Approaching An Agency</span></a>

Categories:  Brand Labs, Brand Labs News, Business news, eCommerce Marketing & Strategy, Ecommerce Tips, Featured

Tags:  architects, Budget, contracts, design, development, Discovery, implementation, PM, product manager, project manager, scope, timeline

Product-driven Design vs. Storytelling Design

Published:  March 24, 2022

We’ve all heard the expression, “A picture is worth a thousand words.” Its idea is simple: why write it when you just show it. (And if you haven’t seen the artwork, A 1,000 words is worth a picture, you should!). So, if the shortest distance between selling your products is a graphical one, why would… <a class="more-link" href="https://www.brandlabs.us/2022/03/24/product-driven-design-vs-storytelling-design/">Continue reading <span class="screen-reader-text">Product-driven Design vs. Storytelling Design</span></a>

Categories:  Brand Labs, Brand Labs' Clients, Design / UX, eCommerce Marketing & Strategy, Ecommerce Tips, Featured

Tags:  customer, eCommerce, inventory, Product, solution, storytelling, strategy, users

Retaining Good Talent

Published:  January 20, 2022

Boy, keeping talent in the seats isn’t what it used to be – and we have no one but the pandemic to blame. Now that we think about it, this might not be a bad thing (unless you’re on the wrong side of the table). There was a time, not too long ago, when an… <a class="more-link" href="https://www.brandlabs.us/2022/01/20/retaining-good-talent/">Continue reading <span class="screen-reader-text">Retaining Good Talent</span></a>

Categories:  Brand Labs, Business news, eCommerce Marketing & Strategy, News, Web News

Tags:  Attracting Talent, Building Work Culture to Attract Talent, Employee Retention, Positive Work Culture, Retaining good talent, Work Culture

What is UX/UI

Published:  January 11, 2022

There’s only one commonality between UX and UI. Can you spot the obvious? That’s right – U. As in you are both the user in the experience and the interface (UI) and, thus, the motivation behind making it as flawless as can be. That’s got to make you feel pretty special, huh. So, what are… <a class="more-link" href="https://www.brandlabs.us/2022/01/11/what-is-ux-ui/">Continue reading <span class="screen-reader-text">What is UX/UI</span></a>

Categories:  Design, Design / UX, eCommerce Marketing & Strategy

Tags:  eCommerce User Experience, eCommerce User Interface, UI, UI design, User Experience, User Interface, UX design, UX/UI

Start the New Year with an SEO Audit

Published:  January 7, 2022

This is perhaps the most powerful yet common statement on the state of SEO, why it’s important and why so many people get it wrong: “SEO isn’t what most people think it is and it’s in a phase where the field is evolving rapidly. It’s not about keywords or even rankings. It’s about traffic.” Game… <a class="more-link" href="https://www.brandlabs.us/2022/01/07/start-the-new-year-with-an-seo-audit/">Continue reading <span class="screen-reader-text">Start the New Year with an SEO Audit</span></a>

Categories:  Brand Labs, eCommerce Marketing & Strategy, Ecommerce Tips, SEO

Tags:  eCommerce maintenance, eCommerce SEO, Search Engine Optimization, SEM, SEO, SEO Audit, website maintenance

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