The Brand Question: To Evolve Or Not To Evolve

Ever come across an old picture of yourself? What were you wearing? How about that hair? And your reaction? Exactly. We’ve all been there and we’ve all had the same reaction: Wow. I was awesome! (We’re actually laughing because we only wish that’s how it went. It usually ended with something like, “Please don’t post this anywhere”). Honestly, the analogy alone is enough to answer the question of why it’s important to evolve your brand...