Category: Design / UX
What is UX/UI
Published: January 11, 2022
There’s only one commonality between UX and UI. Can you spot the obvious? That’s right – U. As in you are both the user in the experience and the interface (UI) and, thus, the motivation behind making it as flawless as can be. That’s got to make you feel pretty special, huh. So, what are… <a class="more-link" href="https://www.brandlabs.us/2022/01/11/what-is-ux-ui/">Continue reading <span class="screen-reader-text">What is UX/UI</span></a>
Categories: Design, Design / UX, eCommerce Marketing & Strategy
Tags: eCommerce User Experience, eCommerce User Interface, UI, UI design, User Experience, User Interface, UX design, UX/UI
Why Wireframes Matter
Published: December 17, 2021
Did you know that creating wireframes before jumping into design and development can save you time and money in the long run? Before we dive into all the reasons wireframes are a necessity (and amazing!), let’s go over what a wireframe actually is. A wireframe is a simple black and white blueprint that focuses on… <a class="more-link" href="https://www.brandlabs.us/2021/12/17/why-wireframes-matter/">Continue reading <span class="screen-reader-text">Why Wireframes Matter</span></a>
Categories: Design / UX
Tags: Business Goals, Site Architecture, User Flows, UX Strategy, UX Wireframes, Wireframes
Looking Back on 2021
Published: December 15, 2021
Looking back on 2021, the team at Brand Labs reflect on their work, their partners and the people that made such a great year possible! Discover some of the projects the team has worked on to position Brand Labs as a frontrunner in UX/UI Design, custom Development, SEO, and platform migration.
Categories: Brand Labs, Brand Labs' Clients, Custom Development, Design, Design / UX, Featured, SEO
Tags: 2021 Accomplishments, eCommerce website development, Migration, SEO, UX/UI Design, UX/UI Development, Website design, Website Development
Methodological vs. Methodical. It Makes a Difference
Published: June 23, 2020
As you might be inclined to think given our name, a lot of groundbreaking stuff comes from behind the doors of the Brand Labs. OK, so it’s less a lab and more a space conducive to solving all things development and eCommerce, but we assure you it’s no less science-y!
Categories: Brand Labs, Design, Design / UX, Ecommerce Tips
Tags: AI, artificial intelligence, brand, collaboration, communication, core values, Discovery, eCommerce, environment, methodical, Methodological, mindfulness, simplicity, UX, vision
Bigger, Better Bang with Box Builder
Published: May 19, 2020
One of the most frequently requested BigCommerce features we get as an agency is our unique “Box Builder” functionality. A custom add-on engineered by Brand Labs to unravel and make sense of customers’ complex product variants and business rules giving the ultimate in cart configurations.
Categories: Custom Development, Design / UX
Tags: add-on, basket, BigCommerce, Box Builder, business rules, cart, case study, conversion, customers, customization, display, eCommerce, flexibility, integration, inventory, online, online store, personalized, platform, products, scalable, sellers, sort, variants
Where should online stores begin: UX, design or development?
Published: April 24, 2020
Though it’s really first, we put it last, as we like to say, because when you unravel the UX, successful websites follow. But if each one is unique, tells its own story and a work of art connecting with the end user on a personalized level, just exactly where should you begin with an online store?
Categories: Design / UX
Tags: backend, code, design, development, eCommerce, online store, Sales, UI, UX
