As you might be inclined to think given our name, a lot of groundbreaking stuff comes from behind the doors of the Brand Labs. OK, so it’s less a lab and more a space conducive to solving all things development and eCommerce, but we assure you it’s no less science-y!
One of the most frequently requested BigCommerce features we get as an agency is our unique “Box Builder” functionality. A custom add-on engineered by Brand Labs to unravel and make sense of customers’ complex product variants and business rules giving the ultimate in cart configurations.
Though it’s really first, we put it last, as we like to say, because when you unravel the UX, successful websites follow. But if each one is unique, tells its own story and a work of art connecting with the end user on a personalized level, just exactly where should you begin with an online store?
Like the discovery process in the legal world, discovery in the website world works in exactly the same way and seeks to avoid or eliminate one thing: surprises! The more information that can be “discovered” from a strategic and functionality perspective for a website, the better the outcome.