Blog


Brand Labs & Ecommerce News

Latest News


Auto Parts Cheaper Case Study

Auto Parts Cheaper Case Study

  With extraordinary variability across inventory, Auto Parts Cheaper needed a way to decrease click paths and the time it took customers to find the proper part for their vehicle’s specific make and model. In order to ease a buyer toward checkout – without...

read more

Volusion and Conficker

With all of the hubbub about the Conficker virus and the endless speculation about its effects, we've been keeping a close eye on our system as well as Volusion's. To the best of our knowledge, neither we, nor any of our customers has been affected. Frankly, it seems...

read more

What Is PPC (Pay Per Click)?

Welcome to a little something we like to call Technical Term Tuesday. Like most fields of endeavor, eCommerce is stuffed full of technical terms that we throw around as if they are so common that surely everyone must know what they mean. Well, nothing could be further...

read more

Volusion: 10 Reasons To Use It and 1 Reason Not To

Among the questions we are asked most often is: why Volusion? What makes Volusion the eCommerce platform on which we've based our entire business? It's a fair question. After all, we're clever folks. We could design for any platform, and with what we know about SEO...

read more

Breaking New Ground

So, we're always exploring here at Brand Labs; developing new Volusion apps, seeking out new marketing avenues... basically, we're learning all the time. Most of those efforts have to do with discovering fresh ways to serve our customers, however, once we get our...

read more

Merchandising… Now what exactly is that?

When we deliver a completed Volusion site, there's one question that I can be entirely sure will be asked of me: “What do I do now?” This isn’t a question that comes exclusively from people who are new to the industry. Often, the person at the other end of that...

read more

From Our Leader

Brand Labs is a pretty young company. We've been around for a few years and we have a couple of hundred customers, but in the big scheme of things, we're just starting out. That's why it may seem a bit odd to already be talking about a new beginning, so bear with me...

read more

Volusion Template Selection

Getting started with choosing a built-in template is easy in Volusion. Simply log in to your Volusion store's admin area, and click on Design (in the top nav), then click on Choose Template (beneath Design in the top nav). From this screen, click on the Free Templates...

read more

Key Metrics for Measuring Web Site Success

There are several key metrics for determining how successful your Volusion e-commerce store is. In order to measure them, your site needs to be running a web analytics package such as Google Analytics. Below are some of the most important metrics that should be...

read more

Natural Search Engine Optimization in Volusion

Volusion web sites can be very search engine-friendly. It is up to the site administrator to properly set up product, category, and article pages for good SEO. Volusion provides many features to make it easy for merchants to customize their sites from an SEO...

read more
Page 54 of 55« First...1020...52535455