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Buying on Emotion: What Sarah McLachlan Can Teach You About Consumers

Buying on Emotion: What Sarah McLachlan Can Teach You About Consumers

We all like to think we are rational and responsible beings. Even your underachieving uncle has said, “you have a great head on your shoulders” since you were twelve. However, in reality, emotion plays a huge role in our decision-making processes. From fear, to joy, to guilt, to adventure, advertisers have come to realize the importance of various emotions in nudging consumers a certain way to make buying decisions.

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Smart Smoke Gets Responsive with Brand Labs

Brand Labs is very responsive about responsive website design. When we find someone looking to re-do their site or take their website and marketing to the next level we due diligently point them in the direction of creating a responsive site with us. We base this suggestion on a multitude of levels; various KPIs, goals, industry, demographics, analytics, content and current website.

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The Color of Money: Shades of Buying Habits

Looks aren't everything, unless you're trying to sell something. Marketing and selling is psychological, we help our customers make purchasing decisions whether they know it or not. Consciously and subconsciously we persuade them into or away from buying. Did you know...

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Yotpo Awards for Best in eCommerce

We are starting off the year right with Yotpo, the consumer content and reviews powerhouse, and their Awards for Best in eCommerce 2015. Before partnering with Yotpo, they noted Brand Labs for delivering "...unparalleled strategic direction, creative design and...

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A Mozu Site Build, The Early Stages

Every great eCommerce site begins with stellar photography. Here's a quick glimpse of our day spent art directing a photoshoot at the Bob Williams Photography studio.  This is among the first steps of the design process for a client we will be launching on the Mozu...

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Visit Brand Labs at IRCE 2015!

Email hello@brandlabs.us to schedule a meeting with Kevin Harman at the show. As the largest event in the eCommerce industry, IRCE is an incredible opportunity to learn, network and get inspired. There is now a handful of eCommerce and retail conferences for retailers...

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Google Analytics Summit 2015

As we do every year, Google Analytics Certified Partners (GACP, that’s us!), Premium customers and developers will once again fly west for the annual Google Analytics Summit June 9-10, 2015. The summit allows Google to share product announcements, new features and...

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Ecommerce Christmas: A Journey To Holiday Success

As part of the holiday festivities around Brand Labs' offices, our design team mocked up a holiday card. While that may not seem impressive at first, keep in mind this card doesn't just include employees posing in ugly sweaters or simply offer well wishes. Instead,...

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Twas The (Last Online Shopping) Night Before Christmas

‘Twas the last online shopping night before Christmas, and all through the house, The only thing you could hear was me clicking my mouse. In the cold dark of night, my computer screen glowed Searching RetailMeNot for the right coupon code. My laptop sputtered and...

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Transitioning from an SMB to Mid-Market Ecommerce Platform

Ten Essential Planning Exercises to Ensure a Smooth Launch If you are a small business owner thinking about re-platforming, odds are that your rapid growth has left your Ecommerce ecosystem looking like a Jenga® tower on the verge of collapse. Your business needs...

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