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The Power of an SSL Certificate in Ecommerce

The Power of an SSL Certificate in Ecommerce

Have you ever been to a website and had the warning “This Site May Not Be Secure!” pop up on your screen? If so, did you immediately leave the site? The problem may have been that the site was running without SSL (Secure Sockets Layer), a protocol that encrypts data and creates a secure connection to send data between a user and the server.

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Why Your Ecommerce Site Needs an Email Sign-Up

Many of the nation’s fastest growing ecommerce companies are also some of the most effective at leveraging email marketing, and this is no coincidence. The explanation behind this phenomenon is simple — collecting email addresses from prospective and returning customers is the best way to build and maintain relationships with consumers!

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Four Ways that Brands Are Leveraging UGC

Social media hasn’t just completely changed the way we communicate and share, it’s also revolutionized how we shop and make our purchasing decisions. You may want to consider using user-generated content to enhance your eCommerce site.

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The Holidays Are Coming Up, Is Your Website Ready?

Moving into October the holidays will be here before we know it. Now is the time to start planning your ecommerce strategy to capitalize on the huge increase in shopping that leads up to the holidays. Below is a checklist to make sure your website is ready.

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Online Grocery Shopping Through Shipt Offers Better Experience Than In-Store

I had almond milk and cinnamon life cereal delivered directly to my door at 7am this morning. This is a significant eCommerce milestone in that it shows the $700 billion dollar food industry (who has been notoriously slow to adopt eCommerce) has successfully implemented a long overdue “On-Demand Grocery Delivery” service in the US.

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The Experiment: Living 100% eCommerce – A 5 Part Series

Pushing Buttons to Get What We Want When coming up with this experiment I not only wanted to make sure it would be fun and insightful but also beneficial to our clients. An ongoing curiosity of the eCommerce industry keeps Brand Labs learning and in turn, we apply...

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Steve Jobs & The Computer Vs. Brand Labs & Ecommerce

Brand Labs has drawn inspiration from Steve Jobs on many levels, but we connect most closely with Steve’s fascination with the computer. The interview excerpt below connected with us in how closely it aligned with our early recognition of ecommerce as a powerful business tool.

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Top 3 Reasons We Loved IRCE 2016

Once a year we drive due west for just under 5 hours to land ourselves in a world class city for a world class eCommerce event; IRCE, Chicago. Attending IRCE 2016 was a great way to take a step back, think more strategically about our clients businesses and be in touch with like-minded industry folks. Having returned just days ago we thought we’d take a moment to break down the top reason why we love the Internet Retailer Conference.

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