Blog

Visit Brand Labs at IRCE 2015!

Visit Brand Labs at IRCE 2015!

Email hello@brandlabs.us to schedule a meeting with Kevin Harman at the show. As the largest event in the eCommerce industry, IRCE is an incredible opportunity to learn, network and get inspired. There is now a handful of eCommerce and retail conferences for retailers and branded manufacturers, but the Internet Retailer Conference & Expo’s “MAIN e-VENT” tops the list as they continue to deliver content rich tracks & workshops while attracting the best speakers & exhibitors.  This year promises to be no different as the agenda is jam packed with more than 200 presenters; more than 600 exhibitors and 10,000 attendees. You’ll find Brand Labs at the Mozu Booth… #721, June 3rd – 4th. Stop on by to share your 2015-2016 ecommerce goals and let us show how our complete set of ecommerce services can help your business grow. Ask Us about our Mozu Accelerator... read more
Google Analytics Summit 2015

Google Analytics Summit 2015

As we do every year, Google Analytics Certified Partners (GACP, that’s us!), Premium customers and developers will once again fly west for the annual Google Analytics Summit June 9-10, 2015. The summit allows Google to share product announcements, new features and case studies with Brand Labs while also garnering partner feedback through various Q&A sessions. Google Analytics Announcements / New Features: Last year and the year prior saw no fewer than 14 new features & announcements discussed in detail at the Summit. This event allows Google to hear directly from the most dedicated users in the community and get feedback about product features that have yet to be made public. (This is probably a good time to mention that although we will be able to immediately share some of what we learn…we are under an NDA, so quite a bit of the knowledge gained will be held under lock and key until officially released.) Google Analytics Case Studies: Google encourages agencies from around the world to openly share how they are pushing the boundaries of the analytics product and the positive results gained. The open sharing of ideas results in a refreshing & palpable energy of excitement at the summit leaving GACP’s itching to get back to the office and turn ideas into action. Q&A / Feedback: The Google Analytics folks are great partners, this is due in part to their team’s willingness to listen. We’ve come to realize the importance of this summit as a platform for allowing GACP’s a chance to voice our opinions about the product in an productive environment. It provides an additional communication line... read more
Ecommerce Christmas: A Journey To Holiday Success

Ecommerce Christmas: A Journey To Holiday Success

As part of the holiday festivities around Brand Labs’ offices, our design team mocked up a holiday card. While that may not seem impressive at first, keep in mind this card doesn’t just include employees posing in ugly sweaters or simply offer well wishes. Instead, this holiday card is a road map to holiday success in the ecommerce world. A Journey To Holiday Success, if you will. Below is the final product and below that is the original sketch our designer Tim drew, before making it digital and extra awesome. Plus, the two step-process does a great job reinforcing our full-scale design skills, for any companies who might be interested in having us design logos and site graphics. Enjoy the journey and have a great holiday season! Original Sketch:... read more
Twas The (Last Online Shopping) Night Before Christmas

Twas The (Last Online Shopping) Night Before Christmas

‘Twas the last online shopping night before Christmas, and all through the house, The only thing you could hear was me clicking my mouse. In the cold dark of night, my computer screen glowed Searching RetailMeNot for the right coupon code.   My laptop sputtered and chugged as I browsed all the Net. There were gremlins inside it, I’m willing to bet! eBay loaded so slow that I just felt betrayed. I should’ve bought my computer from Mac of All Trades.   Could my presents arrive by December 24th? Six days? Was I ordering from the pole in the north? And I wanted free shipping, but it was too late. Amazon wanted 35 bucks for that date!   And then, from behind, I heard a tiny voice squeak. It shocked me so much that I let out a shriek! I shot from my chair and I covered my screen Before the pictures upon it could ever be seen.   Standing there was my son, his young eyes all agape, His pajamas, the dark purple of a sugar plum or a grape; His hair was all tousled, his big belly stuck out, And I think there was drool coming out of his mouth.   He had seen all of Star Wars for the very first time, And all he wanted ever since was to be a Jedi. After days on the hunt, I found the most perfect gift. A light saber from Ultra Sabers — and the shipping was swift!   So I gave him a cookie and I sent him to bed, And in the silence, I thought I’d... read more
Transitioning from an SMB to Mid-Market Ecommerce Platform

Transitioning from an SMB to Mid-Market Ecommerce Platform

Ten Essential Planning Exercises to Ensure a Smooth Launch If you are a small business owner thinking about re-platforming, odds are that your rapid growth has left your Ecommerce ecosystem looking like a Jenga® tower on the verge of collapse. Your business needs are growing beyond the means of the platform, yet you continue to push its limits by adding block after block of piecemealed functionality. Pushing the boundaries of the architecture by building ad hoc solutions has created an unstable base that is starting to teeter. With every addition, the entire system becomes less stable, less reliable and more likely to fail. This degradation of your ecosystem coupled with the growing expectation of a frictionless shopping experience by more sophisticated online retail audiences has you quickly losing marketshare to the competition. So what will transitioning to a mid-market platform do? Re-platforming will not only stabilize your infrastructure, but also empower the business to be more competitive and scale for growth as your business evolves. It provides the ideal opportunity to connect or retool existing and third-party assets and integrations. Ultimately a platforming endeavor should move your site onto an elegantly designed, scalable, rock solid ecommerce platform that maximizes revenue potential. If the above describes your current situation, then it is officially time to start actively exploring transition strategies. The following Top 10 list will help you start forming a plan of attack. Brand Labs developed this Top 10 list to help ease our clients’ transition from their current platform to Mozu. In combination, these exercises help key stakeholders know the up-front preparation needed to mitigate risk, control costs... read more
Ecommerce Infographic: The Buying Power of Millenials

Ecommerce Infographic: The Buying Power of Millenials

Is your company having trouble engaging the proper target market? Well, we all know teenagers are the loudest brand advocates and older generations have more purchasing power than most. But, don’t forget the Millennials. To highlight this evolving demographic and help ensure businesses can capitalize on their transitional understanding of the World Wide Web, our design team made this insightful infographic on Millennials and their online buying mentality. Remember, men lie and women lie, but Ecommerce numbers do not. Use these stats wisely and your bottom line could be bulging in no... read more
8 Ways To Earn More Facebook Likes

8 Ways To Earn More Facebook Likes

With 1.11 billion potential shoppers actively using Facebook, businesses have been racing for ways to build their presence on the popular social network and engage those users with their brand. However, with so many businesses vying for interest, most Facebook users only interact with the companies who make it easy or provide an incentive to do so. Yet, businesses who earn customers’ trust on Facebook essentially earn a qualified lead, so the benefit is huge. To help companies earn clout on Facebook and generate the type of customer-focused and referral-based interactions necessary for repeat business in 2014, we have outlined 8 ways to earn more Likes on Facebook. 1) Post Quality Content: First and foremost, creating engaging content is the best way to generate brand buzz online. Seems so simple, right? Well, it’s not. To truly surround a business with buzz, companies must continually create engaging content that it’s demographics will latch on to, share, and hopefully encourage them to come back for more. Once users start seeing that level of quality content regularly, they’ll be enticed to keep coming back and eventually Like that business page – adding said business to their own timeline and subsequently seeing all their posts from then on. Some easy ways to tap into the mindset of your target audience are by using Google Trends or Facebook Graph Search. Google Trends allows users to search broad terms and turn up popular trending topics from their industry, from within the search network. Facebook Graph Search allows business owners to search amongst info offered by people who have liked their page. 2) Stay Consistent: Not... read more
Seasons Greetings from Brand Labs

Seasons Greetings from Brand Labs

In our quest to keep up with the latest web technologies, apps, and social media sites, Brand Labs thought it would be fun to play with Vine to create a special holiday message for all our clients and everyone everywhere. Our whole team got together and made some short Vine videos that we’ve assembled into a special webpage. From all of us at Brand Labs, we wish you the best this holiday season! Now cuddle up next to your fireplace and Charlie Brown Christmas Tree and check out the fun... read more
The Amazing 2013 eCommerce Holiday Shopping Season

The Amazing 2013 eCommerce Holiday Shopping Season

It’s our favorite time of year at Brand Labs! Ugly holiday sweaters and home-made cookie contests aside, what spreads the most holiday cheer around Brand Labs is seeing clients sales skyrocket through November & December! It’s true. We love seeing revenue records broken in 2013 and pushing strongly into 2014. We want nothing more than to call up a client only to have them tell us they’re just too busy to talk right now due to the volume of orders they must fulfill. This type of steady growth in internet retail year over year is an exciting trend… not just with our clients, but with the entire industry. In 2012, online holiday sales grew 14 percent compared to 2011. It was estimated they would increase by only 12 percent. Early estimates this season is a 15% increase over last year. Here’s hoping your 4th quarter meets or exceeds your wildest expectations! From all of us at Brand Labs to all of our clients, we wish you the best of holiday shopping... read more
Volusion V13 Update: First-Hand Breakdown of New Features

Volusion V13 Update: First-Hand Breakdown of New Features

As promised, Volusion has raised the curtain on a handful of new rollouts. But, before we embark on an adjective frenzy to display our happiness for V13 updates like enhanced mobile capabilities, automatic tax rates, Volusion mobile apps and new storefront page editor, let’s cut to the chase and get into some first-hand details. We spent the past week playing around with the different features and here are our findings. Enhanced Mobile Commerce With more people than ever buying directly from the phone or tablet, ecommerce stores should be putting their best foot forward on mobile devices. In order to help storeowners cater to on-the-fly buyers, Volusion has rolled out a long-awaited mobile commerce update. Aside from minor aesthetics enhancements, the main functionality upgrade appears during checkout. On the old checkout process, mobile users would go through the buying cycle via a mobile-friendly version of the site. Then, when time came to complete the order, customers were redirected back to the non-mobile version of the checkout page. Now, shoppers will see a mobile-friendly version of the desired site throughout the entire buying cycle, from start to cart. While functionality of the product and category pages are relatively untouched, the checkout process is now much easier to manage. No longer will users be required to expand tiny, non-mobile friendly buttons to go from page to page. Instead, they’re served up a clean and seamless cart experience, which will inevitably get them through the process faster and increase conversion rates for site owners. Furthermore, the upgrade gives owners the option to add custom field names for checkout pages, add custom contact... read more
Page 2 of 4312345...102030...Last »

Email Signup

Enjoy Ecommerce News, Because Knowledge is Power!

Brand Labs Twitter

"Wisdom Wednesday: The king of ecommerce is right about word of mouth but you need to build a great experience first! https://t.co/uPHT5nixV5"
14 hours ago
"How do we celebrate the July birthdays in the office? With the sunniest of cupcakes of course! https://t.co/ljwf6yNul8"
yesterday
"Hey Verizon/Yahoo, let us know if you want some help with that digital advertising! https://t.co/Q2WKDDKE3B"
2 days ago
"Fun Fact Friday: Whether it's on the phone, via social media or through live chat it can influence customer loyalty. https://t.co/6DDI42b5ZJ"
5 days ago