Blog


Brand Labs & Ecommerce News

Latest News


How to Prepare Your Ecommerce Site for the Switch to a Mobile Responsive Theme

How to Prepare Your Ecommerce Site for the Switch to a Mobile Responsive Theme

With the advent of smartphones the Web was changed forever, yet many online stores still haven’t switched over to a mobile friendly theme. Websites need to be customized to appear in a readable fashion on these smaller handheld screen sizes. Today if your ecommerce site isn’t responsive it means you’re missing out on thousands and thousands of dollars in mobile sales.

read more

Why Reviews Are The Best Way To Increase New Customer Acquisition

Potential customers are searching Google and Bing for your business as we speak, and 88% of them trust online reviews as much as personal recommendations. This is one reason why companies spent over $17.6 billion on Google ads in Q3 2016, up 20% from a year earlier. Doing so keeps retailers relevant, as well as at the top spots where consumers are making that first click.

read more

Buying on Emotion: What Sarah McLachlan Can Teach You About Consumers

We all like to think we are rational and responsible beings. Even your underachieving uncle has said, “you have a great head on your shoulders” since you were twelve. However, in reality, emotion plays a huge role in our decision-making processes. From fear, to joy, to guilt, to adventure, advertisers have come to realize the importance of various emotions in nudging consumers a certain way to make buying decisions.

read more

Retargeting for Ecommerce

It is engrained in my mind as a Digital Strategist to note (and critique) every detail of how a brand markets to me throughout the ecommerce sales funnel. In the last couple weeks I have paid particularly close attention to companies who employ Retargeting.

read more

6 Tips for a Successful Ecommerce New Year

Now that you’re done ringing in the New Year, it’s time to look ahead to make 2017 even more successful than last year was for your business. If you haven’t already developed an ecommerce plan for 2017 then you definitely need to start now! There are a few key things that will fuel your growth this year as an industry-leading ecommerce store.

read more

How to Analyze Your Ecommerce Holiday Performance

For most in the retail business, the holiday season represents the best time of the year, in terms of the volume of sales figures. But for your e-commerce business, just how successful was it? There are a number of metrics which can be used to gauge the performance of your e-commerce business, apart from pure sales dollars, and there are a number of tools available which can be used to accomplish these measurements.

read more

How Mobile Marketing is Changing the Way Users Shop Online

Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.

read more

Why Your Ecommerce Site Needs an Email Sign-Up

Many of the nation’s fastest growing ecommerce companies are also some of the most effective at leveraging email marketing, and this is no coincidence. The explanation behind this phenomenon is simple — collecting email addresses from prospective and returning customers is the best way to build and maintain relationships with consumers!

read more

Four Ways that Brands Are Leveraging UGC

Social media hasn’t just completely changed the way we communicate and share, it’s also revolutionized how we shop and make our purchasing decisions. You may want to consider using user-generated content to enhance your eCommerce site.

read more

The Holidays Are Coming Up, Is Your Website Ready?

Moving into October the holidays will be here before we know it. Now is the time to start planning your ecommerce strategy to capitalize on the huge increase in shopping that leads up to the holidays. Below is a checklist to make sure your website is ready.

read more
Page 1 of 541234...1020...Last »