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The Experiment: Living 100% eCommerce – A 5 Part Series

The Experiment: Living 100% eCommerce – A 5 Part Series

Pushing Buttons to Get What We Want When coming up with this experiment I not only wanted to make sure it would be fun and insightful but also beneficial to our clients. An ongoing curiosity of the eCommerce industry keeps Brand Labs learning and in turn, we apply those insights to future projects. From user experience, marketing campaigns, design and more we hope the following experiment will give us all a greater look into where eCommerce is headed. Why We Experiment: Brand Labs’ method for keeping on top of the eCommerce game has always been simple… focus on digital commerce, stay curious and experiment. I’ll be putting this methodology to work in the following series of blog posts by sharing the insights and outcomes over the next few months of my attempt to buy ALL goods needed in my daily life digitally. The eCommerce ecosystem has matured to the point that almost every product we need in daily life can be purchased online. Can today’s eCommerce buying experiences match or beat most retail experiences in cost, convenience, selection, quality and customer service? I aim to find out. A Quick Confession: Before we get started I should admit that I have always detested the brick and mortar retail experience. Spending my free time on the “hunt” for goods, be it ripe avocado or fresh new kicks, ranks at the top of the “Things in Which I Could do Without” list. The drive time alone on weekends spent running errands gobbles up 30-50% of my day. I want to browse on my own time, from wherever the heck I want… and... read more
Top 3 Reasons We Loved IRCE 2016

Top 3 Reasons We Loved IRCE 2016

Once a year we drive due west for just under 5 hours to land ourselves in a world class city for a world class eCommerce event; IRCE, Chicago. Attending IRCE 2016 was a great way to take a step back, think more strategically about our clients businesses and be in touch with like-minded industry folks. Having returned just days ago we thought we’d take a moment to break down the top reason why we love the Internet Retailer Conference.

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B2B Ecommerce Overhaul: Molded by History, Formed for the Future

B2B Ecommerce Overhaul: Molded by History, Formed for the Future

“Giving our customers the ability to easily order samples, request quotes and purchase product directly from an aesthetically appealing Harman Corp site has elevated the customer experience while enabling us to efficiently drive future growth.”

Kevin Harman – Owner, Harman Corporation

Challenges:

Harman Corp faced a dilemma shared by thousands of manufacturers; an archaic website experience and outdated marketing strategy.

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Modernizing The Industrial Manufacturer

Modernizing The Industrial Manufacturer

 Brand Labs reimagines the Harman Corp eCommerce experience with the launch of harmancorp.com Harman Corp responsive ecommerce site on Mozu created by Brand Labs Harman Corporation pioneered the formulations and process equipment that has made them a superior manufacturer and global supplier of dip molded flexible vinyl products since 1963. A broad spectrum of industries from Aerospace to Automotive value Harman Corporation’s 50+ years of experience in delivering outstanding customer service and the highest quality dip molded product. Challenge Our client faced a dilemma shared by thousands of manufacturers. An archaic website experience was severely stifling growth and inhibited Harman Corporation from representing their brand as an innovative plastics manufacturer with a decades long tradition of delivering incredible customer service. Solution Brand Labs delivered on the two major goals of re-platforming harmancorp.com. We built harmancorp.com on the modern and scalable Mozu commerce platform that now offers their customers a beautiful shopping experience on any device. Brand Labs re-imagined the entire harmancorp.com site experience by taking the time to understand Harman Corp’s core customer’s needs and tailoring a front-end experience to match. Maximize efficiencies in backend workflows and business systems. We extensively interviewed Harman Corporation’s internal teams from key stakeholders to customer service reps to build a site that brings efficiencies to daily backend workflows while seamlessly integrating current and future business systems. Our attention to both the front-end customer experience and the back-office efficiencies has netted overwhelmingly positive results, immediate and long term. For Harman Corporation, and many enterprises alike, making such an integral decision created an affirmative change to their business model and set themselves up to be, overall,... read more
Smart Smoke Gets Responsive with Brand Labs

Smart Smoke Gets Responsive with Brand Labs

Brand Labs is very responsive about responsive website design. When we find someone looking to re-do their site or take their website and marketing to the next level we due diligently point them in the direction of creating a responsive site with us. We base this suggestion on a multitude of levels; various KPIs, goals, industry, demographics, analytics, content and current website.

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The Color of Money: Shades of Buying Habits

The Color of Money: Shades of Buying Habits

Looks aren’t everything, unless you’re trying to sell something. Marketing and selling is psychological, we help our customers make purchasing decisions whether they know it or not. Consciously and subconsciously we persuade them into or away from buying. Did you know that the color we use in advertising can have an influence on how people shop? Not only is using the correct colors important but it’s also imperative to use the right colors correctly. These colors are usually where the eye looks first, don’t over use them, just make sure they grab attention: RedExcitement, Energy, Love, Anger, Danger OrangeCreativity, Invigoration, Stimulation, Playfulness, Vibrant, Aggressive Orange can be utilized to make higher priced products and services seem more inviting, it’s close to red but not exactly. The color stimulates the brain and makes them seem more affordable. YellowOptimism , Youth, Happiness, Energy, Warmth, Sunshine Colors that are distinguished and recognizable will tell a lot about what you’re selling: Green Wealth, Healing, Success, Growth, Nature, Freshness BlackFear, Luxury, Elegance, Seductiveness Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black so be careful when using it. BlueTrust, Wisdom, Reliability, Calm, Cool Blue is often listed as the most popular color. Other conveyed meanings are steadfastness, and loyalty. WhitePurity, Perfection, Clean, Virtue, Soft PurpleRoyalty, Spirituality, Imagination, Good Luck GrayBalance, Neutrality, Uncommitted A lot of gray will lead to cloudy feelings and lose the attention of the buy.  Yet a touch of gray, not the Grateful Dead song or Just for Men™ hair dye, can add a stone solid feel to your product or advertising. PinkSoft, Sweet, Nurture, Security, Purity, Newly Born, Feminine... read more
The Great Debate: eCommerce, e-commerce, ecommerce or e commerce?

The Great Debate: eCommerce, e-commerce, ecommerce or e commerce?

Discussions around the Brand Labs office are usually business centric; conversion rates, responsive site design, pay-per-click, hero image design, etc. All of this, and more, falls into our line of work which leaves us bringing up the case of how should our industry’s title be spelled. Is it eCommerce, e-commerce, ecommerce or e commerce? Merriam Webster and dictionary.com say E-commerce, many major publications use Ecommerce, and a quick Google Trends search says ecommerce. Notably this WordPress blog’s spellcheck says ecommerce is incorrect and Microsoft Word can’t make up it’s mind except for eCommerce being wrong. Even our in office poll, time after time has us in an e-civil war (see what we did there?) Brand Labs and the online retail industry are stuck in the Tootsie Pop conundrum that, “The world may never know.” Take a look into the link below for some more insight from another business in the industry.... read more
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