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Why Your Ecommerce Site Needs an Email Sign-Up

Why Your Ecommerce Site Needs an Email Sign-Up

Many of the nation’s fastest growing ecommerce companies are also some of the most effective at leveraging email marketing, and this is no coincidence. The explanation behind this phenomenon is simple — collecting email addresses from prospective and returning customers is the best way to build and maintain relationships with consumers! The top way to grow an email subscriber list is to have an email sign-up box prominently featured on your ecommerce site. This prompt can be a request that pops up for new visitors, a stationary option on your homepage, an item included in your navigation menu, or even a field on your checkout page. But no matter where it’s located or what it looks like, your ecommerce site needs an email signup for the following reasons: Connecting with Consumers Early in The Buying Cycle Increased ecommerce competition has given consumers more choices when shopping online, which has led to a longer research stage in the buying cycle. Shoppers will often visit many different sites to compare product selection, prices, and shipping options before buying but the important part is that they do eventually buy from somewhere. Remember, it’s not always about getting a conversion in the form of a sale right away. Having an email signup provides for another conversion opportunity earlier on in the buying cycle that is just as valuable because it means that you can kindle the customer relationship. A solid customer relationship can lead to that first sale and future sales as well. The best way to collect email addresses from casual window shoppers is to present them with a simple pop-up window... read more
The Experiment: Living 100% eCommerce – A 5 Part Series

The Experiment: Living 100% eCommerce – A 5 Part Series

Brand Labs’ method for keeping on top of the eCommerce game has always been simple… focus on digital commerce, stay curious and experiment. I’ll be putting this methodology to work in the following series of blog posts by sharing the insights and outcomes over the next few months of my attempt to buy ALL goods needed in my daily life digitally. This month… I experiment with Amazon Dash Buttons.

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Top 3 Reasons We Loved IRCE 2016

Top 3 Reasons We Loved IRCE 2016

Once a year we drive due west for just under 5 hours to land ourselves in a world class city for a world class eCommerce event; IRCE, Chicago. Attending IRCE 2016 was a great way to take a step back, think more strategically about our clients businesses and be in touch with like-minded industry folks. Having returned just days ago we thought we’d take a moment to break down the top reason why we love the Internet Retailer Conference.

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B2B Ecommerce Overhaul: Molded by History, Formed for the Future

B2B Ecommerce Overhaul: Molded by History, Formed for the Future

“Giving our customers the ability to easily order samples, request quotes and purchase product directly from an aesthetically appealing Harman Corp site has elevated the customer experience while enabling us to efficiently drive future growth.”

Kevin Harman – Owner, Harman Corporation

Challenges:

Harman Corp faced a dilemma shared by thousands of manufacturers; an archaic website experience and outdated marketing strategy.

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