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Digital Summit Detroit

Digital Summit Detroit

Detroit Gets Digital. Immerse yourself with digital leaders like Brand Labs, Google and our partner BigCommerce at Detroit Digital Summit 2017. Soak in emerging tactics, and mix with a confluence of thought leaders in the ecommerce world. Detroit is fast transforming to a digital playground, with tech startups powering all modes of new virtual communication platforms, services, and applications.

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The Power of an SSL Certificate in Ecommerce

Have you ever been to a website and had the warning “This Site May Not Be Secure!” pop up on your screen? If so, did you immediately leave the site? The problem may have been that the site was running without SSL (Secure Sockets Layer), a protocol that encrypts data and creates a secure connection to send data between a user and the server.

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Importance Of Retargeting In Ecommerce

We live in an omnichannel world, where every person and brand is looking to steal our attention, from the moment our head leaves the pillow. People want a crowd and for us to appreciate their POV. Companies want us to know they care, in hopes we become lifetime loyal....

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How to Prepare Your Ecommerce Site for the Switch to a Mobile Responsive Theme

With the advent of smartphones the Web was changed forever, yet many online stores still haven’t switched over to a mobile friendly theme. Websites need to be customized to appear in a readable fashion on these smaller handheld screen sizes. Today if your ecommerce site isn’t responsive it means you’re missing out on thousands and thousands of dollars in mobile sales.

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Why Reviews Are The Best Way To Increase New Customer Acquisition

Potential customers are searching Google and Bing for your business as we speak, and 88% of them trust online reviews as much as personal recommendations. This is one reason why companies spent over $17.6 billion on Google ads in Q3 2016, up 20% from a year earlier. Doing so keeps retailers relevant, as well as at the top spots where consumers are making that first click.

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Buying on Emotion: What Sarah McLachlan Can Teach You About Consumers

We all like to think we are rational and responsible beings. Even your underachieving uncle has said, “you have a great head on your shoulders” since you were twelve. However, in reality, emotion plays a huge role in our decision-making processes. From fear, to joy, to guilt, to adventure, advertisers have come to realize the importance of various emotions in nudging consumers a certain way to make buying decisions.

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Retargeting for Ecommerce

It is engrained in my mind as a Digital Strategist to note (and critique) every detail of how a brand markets to me throughout the ecommerce sales funnel. In the last couple weeks I have paid particularly close attention to companies who employ Retargeting.

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6 Tips for a Successful Ecommerce New Year

Now that you’re done ringing in the New Year, it’s time to look ahead to make 2017 even more successful than last year was for your business. If you haven’t already developed an ecommerce plan for 2017 then you definitely need to start now! There are a few key things that will fuel your growth this year as an industry-leading ecommerce store.

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How to Analyze Your Ecommerce Holiday Performance

For most in the retail business, the holiday season represents the best time of the year, in terms of the volume of sales figures. But for your e-commerce business, just how successful was it? There are a number of metrics which can be used to gauge the performance of your e-commerce business, apart from pure sales dollars, and there are a number of tools available which can be used to accomplish these measurements.

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How Mobile Marketing is Changing the Way Users Shop Online

Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.

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