Blog

Modernizing The Industrial Manufacturer

Modernizing The Industrial Manufacturer

 Brand Labs reimagines the Harman Corp ecommerce experience with the launch of harmancorp.com   Harman Corporation pioneered the formulations and process equipment that has made them a superior manufacturer and global supplier of dip molded flexible vinyl products since 1963. A broad spectrum of industries from Aerospace to Automotive value Harman Corporation’s 50+ years of experience in delivering outstanding customer service and the highest quality dip molded product. Challenge: Our client faced a dilemma shared by thousands of manufacturers. An archaic website experience was severely stifling growth and inhibited Harman Corporation from representing their brand as an innovative plastics manufacturer with a decades long tradition of delivering incredible customer service. Solution: Brand Labs delivered on the two major goals of re-platforming harmancorp.com. We built harmancorp.com on the modern and scalable Mozu commerce platform that now offers their customers a beautiful shopping experience on any device. Brand Labs re-imagined the entire harmancorp.com site experience by taking the time to understand Harman Corp’s core customer’s needs and tailoring a front-end experience to match. 2. Maximize efficiencies in backend workflows and business systems. We extensively interviewed Harman Corporation’s internal teams from key stakeholders to customer service reps to build a site that brings efficiencies to daily backend workflows while seamlessly integrating current and future business systems.   Our attention to both the front-end customer experience and the back-office efficiencies has netted overwhelmingly positive results, immediate and long term. For Harman Corporation, and many enterprises alike, making such an integral decision created an affirmative change to their business model and set themselves up to be, overall, more effective. Visit the new site: http://www.harmancorp.com/ See... read more
Smart Smoke Gets Responsive with Brand Labs

Smart Smoke Gets Responsive with Brand Labs

Brand Labs is very responsive about responsive website design. When we find someone looking to re-do their site or take their website and marketing to the next level we due diligently point them in the direction of creating a responsive site with us. We base this suggestion on a multitude of levels; various KPIs, goals, industry, demographics, analytics, content and current website.

read more
The Color of Money: Shades of Buying Habits

The Color of Money: Shades of Buying Habits

Looks aren’t everything, unless you’re trying to sell something. Marketing and selling is psychological, we help our customers make purchasing decisions whether they know it or not. Consciously and subconsciously we persuade them into or away from buying. Did you know that the color we use in advertising can have an influence on how people shop? Not only is using the correct colors important but it’s also imperative to use the right colors correctly. These colors are usually where the eye looks first, don’t over use them, just make sure they grab attention: Red: Excitement, Energy, Love, Anger, Danger Orange: Creativity, Invigoration, Stimulation, Playfulness, Vibrant, Aggressive Orange can be utilized to make higher priced products and services seem more inviting, it’s close to red but not exactly. The color stimulates the brain and makes them seem more affordable. Yellow: Optimism , Youth, Happiness, Energy, Warmth, Sunshine Colors that are distinguished and recognizable will tell a lot about what you’re selling: Green: Wealth, Healing, Success, Growth, Nature, Freshness Black: Fear, Luxury, Elegance, Seductiveness Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black so be careful when using it. Blue: Trust, Wisdom, Reliability, Calm, Cool Blue is often listed as the most popular color. Other conveyed meanings are steadfastness, and loyalty. White (white): Purity, Perfection, Clean, Virtue, Soft Purple: Royalty, Spirituality, Imagination, Good Luck Gray: Balance, Neutrality, Uncommitted A lot of gray will lead to cloudy feelings and lose the attention of the buy.  Yet a touch of gray, not the Grateful Dead song or Just for Men™ hair dye, can add a stone solid feel to your product or advertising. Pink: Soft, Sweet, Nurture, Security, Purity, Newly... read more
The Great Debate: eCommerce, e-commerce, ecommerce or e commerce?

The Great Debate: eCommerce, e-commerce, ecommerce or e commerce?

  Discussions around the Brand Labs office are usually business centric; conversion rates, responsive site design, pay-per-click, hero image design, etc. All of this, and more, falls into our line of work which leaves us bringing up the case of how should our industry’s title be spelled. Is it eCommerce, e-commerce, ecommerce or e commerce? Merriam Webster and dictionary.com say E-commerce, many major publications use Ecommerce, and a quick Google Trends search says ecommerce. Notably this WordPress blog’s spellcheck says ecommerce is incorrect and Microsoft Word can’t make up it’s mind except for eCommerce being wrong. Even our in office poll, time after time has us in an e-civil war (see what we did there?) Brand Labs and the online retail industry are stuck in the Tootsie Pop conundrum that, “The world may never know.” Take a look into the link below for some more insight from another business in the industry.... read more
Yotpo Awards for Best in eCommerce

Yotpo Awards for Best in eCommerce

We are starting off the year right with Yotpo, the consumer content and reviews powerhouse, and their Awards for Best in eCommerce 2015. Before partnering with Yotpo, they noted Brand Labs for delivering “…unparalleled strategic direction, creative design and technical wizardry for mid-to-enterprise retailers – all driven toward one common goal – their clients’ prosperity.” This Yotpo “review” and award comes with much gratitude and pride as Brand Labs strives to keep those deliverables going strong for 2016 and beyond. Since 2006 Brand Labs has meticulously cultivated a team of the most talented in-house eCommerce industry experts and receiving recognition like this one, not only shows the passed decade has been worthwhile but we have successfully set out to effectively support many eCommerce retailers. Retail Industry Trends: Yotpo Awards for Best in... read more
A Mozu Site Build, The Early Stages

A Mozu Site Build, The Early Stages

Every great eCommerce site begins with stellar photography. Here’s a quick glimpse of our day spent art directing a photoshoot at the Bob Williams Photography studio.  This is among the first steps of the design process for a client we will be launching on the Mozu eCommerce platform in the coming months. Stay tuned! High quality hand-tools with beautiful double-dip plastic grips.   Bob orchestrates each shot by adjusting lights and filters to create just the right highlight for each product.   Reviewing test shots for clarity, depth of field and at different exposures.   Shooting a white plastic grip on a white background was no easy feat, but Bob and Adam made it happen.   One of our favorite “grip” shots.   Shot preparation takes a little time & patience, but the end result is well worth the effort.   With an eye on every detail, Brand Labs is always in search of the perfect hero shot!... read more
Visit Brand Labs at IRCE 2015!

Visit Brand Labs at IRCE 2015!

Email hello@brandlabs.us to schedule a meeting with Kevin Harman at the show. As the largest event in the eCommerce industry, IRCE is an incredible opportunity to learn, network and get inspired. There is now a handful of eCommerce and retail conferences for retailers and branded manufacturers, but the Internet Retailer Conference & Expo’s “MAIN e-VENT” tops the list as they continue to deliver content rich tracks & workshops while attracting the best speakers & exhibitors.  This year promises to be no different as the agenda is jam packed with more than 200 presenters; more than 600 exhibitors and 10,000 attendees. You’ll find Brand Labs at the Mozu Booth… #721, June 3rd – 4th. Stop on by to share your 2015-2016 ecommerce goals and let us show how our complete set of ecommerce services can help your business grow. Ask Us about our Mozu Accelerator... read more
Google Analytics Summit 2015

Google Analytics Summit 2015

As we do every year, Google Analytics Certified Partners (GACP, that’s us!), Premium customers and developers will once again fly west for the annual Google Analytics Summit June 9-10, 2015. The summit allows Google to share product announcements, new features and case studies with Brand Labs while also garnering partner feedback through various Q&A sessions. Google Analytics Announcements / New Features: Last year and the year prior saw no fewer than 14 new features & announcements discussed in detail at the Summit. This event allows Google to hear directly from the most dedicated users in the community and get feedback about product features that have yet to be made public. (This is probably a good time to mention that although we will be able to immediately share some of what we learn…we are under an NDA, so quite a bit of the knowledge gained will be held under lock and key until officially released.) Google Analytics Case Studies: Google encourages agencies from around the world to openly share how they are pushing the boundaries of the analytics product and the positive results gained. The open sharing of ideas results in a refreshing & palpable energy of excitement at the summit leaving GACP’s itching to get back to the office and turn ideas into action. Q&A / Feedback: The Google Analytics folks are great partners, this is due in part to their team’s willingness to listen. We’ve come to realize the importance of this summit as a platform for allowing GACP’s a chance to voice our opinions about the product in an productive environment. It provides an additional communication line... read more
Ecommerce Christmas: A Journey To Holiday Success

Ecommerce Christmas: A Journey To Holiday Success

As part of the holiday festivities around Brand Labs’ offices, our design team mocked up a holiday card. While that may not seem impressive at first, keep in mind this card doesn’t just include employees posing in ugly sweaters or simply offer well wishes. Instead, this holiday card is a road map to holiday success in the ecommerce world. A Journey To Holiday Success, if you will. Below is the final product and below that is the original sketch our designer Tim drew, before making it digital and extra awesome. Plus, the two step-process does a great job reinforcing our full-scale design skills, for any companies who might be interested in having us design logos and site graphics. Enjoy the journey and have a great holiday season! Original Sketch:... read more
Twas The (Last Online Shopping) Night Before Christmas

Twas The (Last Online Shopping) Night Before Christmas

‘Twas the last online shopping night before Christmas, and all through the house, The only thing you could hear was me clicking my mouse. In the cold dark of night, my computer screen glowed Searching RetailMeNot for the right coupon code.   My laptop sputtered and chugged as I browsed all the Net. There were gremlins inside it, I’m willing to bet! eBay loaded so slow that I just felt betrayed. I should’ve bought my computer from Mac of All Trades.   Could my presents arrive by December 24th? Six days? Was I ordering from the pole in the north? And I wanted free shipping, but it was too late. Amazon wanted 35 bucks for that date!   And then, from behind, I heard a tiny voice squeak. It shocked me so much that I let out a shriek! I shot from my chair and I covered my screen Before the pictures upon it could ever be seen.   Standing there was my son, his young eyes all agape, His pajamas, the dark purple of a sugar plum or a grape; His hair was all tousled, his big belly stuck out, And I think there was drool coming out of his mouth.   He had seen all of Star Wars for the very first time, And all he wanted ever since was to be a Jedi. After days on the hunt, I found the most perfect gift. A light saber from Ultra Sabers — and the shipping was swift!   So I gave him a cookie and I sent him to bed, And in the silence, I thought I’d... read more
Page 1 of 4312345...102030...Last »

Brand Labs Twitter

"Fun Fact Friday! Customers respond to responsive sites resoundingly better, especially ones created by Brand labs! https://t.co/5hl4r51C7l"
42 minutes ago
"Happy Cinco de Mayo from Brand Labs! The mariachi records are on, our taco bar is loaded and the piñata is ready! https://t.co/0prpNFD9uy"
22 hours ago
"All the cool kids are doing it! Brand Labs presents the top ecommerce trends for 2016, Pt. 1 https://t.co/D4y1G6CUhU https://t.co/yoEVAPAlCs"
2 days ago
"Brand Labs loves different ways to advertise, and we're excited to see how well these Snapchat ads will work! https://t.co/NGMuwTccpK"
2 days ago