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The Great Debate: eCommerce, e-commerce, ecommerce or e commerce?

The Great Debate: eCommerce, e-commerce, ecommerce or e commerce?

  Discussions around the Brand Labs office are usually business centric; conversion rates, responsive site design, pay-per-click, hero image design, etc. All of this, and more, falls into our line of work which leaves us bringing up the case of how should our industry’s title be spelled. Is it eCommerce, e-commerce, ecommerce or e commerce? Merriam Webster and dictionary.com say E-commerce, many major publications use Ecommerce, and a quick Google Trends search says ecommerce. Notably this WordPress blog’s spellcheck says ecommerce is incorrect and Microsoft Word can’t make up it’s mind except for eCommerce being wrong. Even our in office poll, time after time has us in an e-civil war (see what we did there?) Brand Labs and the online retail industry are stuck in the Tootsie Pop conundrum that, “The world may never know.” Take a look into the link below for some more insight from another business in the industry.... read more
Yotpo Awards for Best in eCommerce

Yotpo Awards for Best in eCommerce

We are starting off the year right with Yotpo, the consumer content and reviews powerhouse, and their Awards for Best in eCommerce 2015. Before partnering with Yotpo, they noted Brand Labs for delivering “…unparalleled strategic direction, creative design and technical wizardry for mid-to-enterprise retailers – all driven toward one common goal – their clients’ prosperity.” This Yotpo “review” and award comes with much gratitude and pride as Brand Labs strives to keep those deliverables going strong for 2016 and beyond. Since 2006 Brand Labs has meticulously cultivated a team of the most talented in-house eCommerce industry experts and receiving recognition like this one, not only shows the passed decade has been worthwhile but we have successfully set out to effectively support many eCommerce retailers. Retail Industry Trends: Yotpo Awards for Best in... read more
A Mozu Site Build, The Early Stages

A Mozu Site Build, The Early Stages

Every great eCommerce site begins with stellar photography. Here’s a quick glimpse of our day spent art directing a photoshoot at the Bob Williams Photography studio.  This is among the first steps of the design process for a client we will be launching on the Mozu eCommerce platform in the coming months. Stay tuned! High quality hand-tools with beautiful double-dip plastic grips.   Bob orchestrates each shot by adjusting lights and filters to create just the right highlight for each product.   Reviewing test shots for clarity, depth of field and at different exposures.   Shooting a white plastic grip on a white background was no easy feat, but Bob and Adam made it happen.   One of our favorite “grip” shots.   Shot preparation takes a little time & patience, but the end result is well worth the effort.   With an eye on every detail, Brand Labs is always in search of the perfect hero shot!... read more
Visit Brand Labs at IRCE 2015!

Visit Brand Labs at IRCE 2015!

Email hello@brandlabs.us to schedule a meeting with Kevin Harman at the show. As the largest event in the eCommerce industry, IRCE is an incredible opportunity to learn, network and get inspired. There is now a handful of eCommerce and retail conferences for retailers and branded manufacturers, but the Internet Retailer Conference & Expo’s “MAIN e-VENT” tops the list as they continue to deliver content rich tracks & workshops while attracting the best speakers & exhibitors.  This year promises to be no different as the agenda is jam packed with more than 200 presenters; more than 600 exhibitors and 10,000 attendees. You’ll find Brand Labs at the Mozu Booth… #721, June 3rd – 4th. Stop on by to share your 2015-2016 ecommerce goals and let us show how our complete set of ecommerce services can help your business grow. Ask Us about our Mozu Accelerator... read more
Google Analytics Summit 2015

Google Analytics Summit 2015

As we do every year, Google Analytics Certified Partners (GACP, that’s us!), Premium customers and developers will once again fly west for the annual Google Analytics Summit June 9-10, 2015. The summit allows Google to share product announcements, new features and case studies with Brand Labs while also garnering partner feedback through various Q&A sessions. Google Analytics Announcements / New Features: Last year and the year prior saw no fewer than 14 new features & announcements discussed in detail at the Summit. This event allows Google to hear directly from the most dedicated users in the community and get feedback about product features that have yet to be made public. (This is probably a good time to mention that although we will be able to immediately share some of what we learn…we are under an NDA, so quite a bit of the knowledge gained will be held under lock and key until officially released.) Google Analytics Case Studies: Google encourages agencies from around the world to openly share how they are pushing the boundaries of the analytics product and the positive results gained. The open sharing of ideas results in a refreshing & palpable energy of excitement at the summit leaving GACP’s itching to get back to the office and turn ideas into action. Q&A / Feedback: The Google Analytics folks are great partners, this is due in part to their team’s willingness to listen. We’ve come to realize the importance of this summit as a platform for allowing GACP’s a chance to voice our opinions about the product in an productive environment. It provides an additional communication line... read more
Ecommerce Christmas: A Journey To Holiday Success

Ecommerce Christmas: A Journey To Holiday Success

As part of the holiday festivities around Brand Labs’ offices, our design team mocked up a holiday card. While that may not seem impressive at first, keep in mind this card doesn’t just include employees posing in ugly sweaters or simply offer well wishes. Instead, this holiday card is a road map to holiday success in the ecommerce world. A Journey To Holiday Success, if you will. Below is the final product and below that is the original sketch our designer Tim drew, before making it digital and extra awesome. Plus, the two step-process does a great job reinforcing our full-scale design skills, for any companies who might be interested in having us design logos and site graphics. Enjoy the journey and have a great holiday season! Original Sketch:... read more
Twas The (Last Online Shopping) Night Before Christmas

Twas The (Last Online Shopping) Night Before Christmas

‘Twas the last online shopping night before Christmas, and all through the house, The only thing you could hear was me clicking my mouse. In the cold dark of night, my computer screen glowed Searching RetailMeNot for the right coupon code.   My laptop sputtered and chugged as I browsed all the Net. There were gremlins inside it, I’m willing to bet! eBay loaded so slow that I just felt betrayed. I should’ve bought my computer from Mac of All Trades.   Could my presents arrive by December 24th? Six days? Was I ordering from the pole in the north? And I wanted free shipping, but it was too late. Amazon wanted 35 bucks for that date!   And then, from behind, I heard a tiny voice squeak. It shocked me so much that I let out a shriek! I shot from my chair and I covered my screen Before the pictures upon it could ever be seen.   Standing there was my son, his young eyes all agape, His pajamas, the dark purple of a sugar plum or a grape; His hair was all tousled, his big belly stuck out, And I think there was drool coming out of his mouth.   He had seen all of Star Wars for the very first time, And all he wanted ever since was to be a Jedi. After days on the hunt, I found the most perfect gift. A light saber from Ultra Sabers — and the shipping was swift!   So I gave him a cookie and I sent him to bed, And in the silence, I thought I’d... read more
Transitioning from an SMB to Mid-Market Ecommerce Platform

Transitioning from an SMB to Mid-Market Ecommerce Platform

Ten Essential Planning Exercises to Ensure a Smooth Launch If you are a small business owner thinking about re-platforming, odds are that your rapid growth has left your Ecommerce ecosystem looking like a Jenga® tower on the verge of collapse. Your business needs are growing beyond the means of the platform, yet you continue to push its limits by adding block after block of piecemealed functionality. Pushing the boundaries of the architecture by building ad hoc solutions has created an unstable base that is starting to teeter. With every addition, the entire system becomes less stable, less reliable and more likely to fail. This degradation of your ecosystem coupled with the growing expectation of a frictionless shopping experience by more sophisticated online retail audiences has you quickly losing marketshare to the competition. So what will transitioning to a mid-market platform do? Re-platforming will not only stabilize your infrastructure, but also empower the business to be more competitive and scale for growth as your business evolves. It provides the ideal opportunity to connect or retool existing and third-party assets and integrations. Ultimately a platforming endeavor should move your site onto an elegantly designed, scalable, rock solid ecommerce platform that maximizes revenue potential. If the above describes your current situation, then it is officially time to start actively exploring transition strategies. The following Top 10 list will help you start forming a plan of attack. Brand Labs developed this Top 10 list to help ease our clients’ transition from their current platform to Mozu. In combination, these exercises help key stakeholders know the up-front preparation needed to mitigate risk, control costs... read more
Ecommerce Infographic: The Buying Power of Millenials

Ecommerce Infographic: The Buying Power of Millenials

Is your company having trouble engaging the proper target market? Well, we all know teenagers are the loudest brand advocates and older generations have more purchasing power than most. But, don’t forget the Millennials. To highlight this evolving demographic and help ensure businesses can capitalize on their transitional understanding of the World Wide Web, our design team made this insightful infographic on Millennials and their online buying mentality. Remember, men lie and women lie, but Ecommerce numbers do not. Use these stats wisely and your bottom line could be bulging in no... read more
8 Ways To Earn More Facebook Likes

8 Ways To Earn More Facebook Likes

With 1.11 billion potential shoppers actively using Facebook, businesses have been racing for ways to build their presence on the popular social network and engage those users with their brand. However, with so many businesses vying for interest, most Facebook users only interact with the companies who make it easy or provide an incentive to do so. Yet, businesses who earn customers’ trust on Facebook essentially earn a qualified lead, so the benefit is huge. To help companies earn clout on Facebook and generate the type of customer-focused and referral-based interactions necessary for repeat business in 2014, we have outlined 8 ways to earn more Likes on Facebook. 1) Post Quality Content: First and foremost, creating engaging content is the best way to generate brand buzz online. Seems so simple, right? Well, it’s not. To truly surround a business with buzz, companies must continually create engaging content that it’s demographics will latch on to, share, and hopefully encourage them to come back for more. Once users start seeing that level of quality content regularly, they’ll be enticed to keep coming back and eventually Like that business page – adding said business to their own timeline and subsequently seeing all their posts from then on. Some easy ways to tap into the mindset of your target audience are by using Google Trends or Facebook Graph Search. Google Trends allows users to search broad terms and turn up popular trending topics from their industry, from within the search network. Facebook Graph Search allows business owners to search amongst info offered by people who have liked their page. 2) Stay Consistent: Not... read more
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