“Bzzt. Bzzzt. BZZZT!” The alerts started coming in around 4 am last Tuesday, just after colleagues in Europe woke to see the early effects of Google’s announcement the afternoon before of a new core update that was to be amalgamated into some part (or parts) of Google’s organic algorithms. They require attention, especially when so many businesses are struggling to connect with customers.
Though it’s really first, we put it last, as we like to say, because when you unravel the UX, successful websites follow. But if each one is unique, tells its own story and a work of art connecting with the end user on a personalized level, just exactly where should you begin with an online store?
Like the discovery process in the legal world, discovery in the website world works in exactly the same way and seeks to avoid or eliminate one thing: surprises! The more information that can be “discovered” from a strategic and functionality perspective for a website, the better the outcome.
Breadcrumb navigation has been a staple on websites for years now, especially for eCommerce stores. The best online shopping experiences provide a balance between a clean interface and getting a customer to the checkout page quickly.
The build process also happens when we use “stencil push” command to automatically upload and apply a theme in a store, as well as the “stencil start” command to develop a theme in our own developer’s computer. The fact is: what effectively is submitted as a theme to the store is slightly different from the code files we write to author it.
Stencil isn’t just a different BigCommerce framework - it’s an upgrade and a better overall foundation for your ecommerce site. For some, Stencil is faster, more efficient, and easier to work with compared to Blueprint.
Only a few years ago, shopping online meant sitting in front of a computer and browsing through endless websites for items of interest. That model has now been completely replaced, as Americans now use smartphones and other mobile devices to accomplish their online and in-store shopping. At least 65% of American adults are in possession of a smartphone, and that percentage is even considerably higher among younger adults.