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	<title>Brand Labs &#187; iPhone</title>
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	<link>http://www.brandlabs.us</link>
	<description>The Science of eCommerce™</description>
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		<title>Volusion Snapshot App is Now Available for Android</title>
		<link>http://www.brandlabs.us/volusion/volusion-snapshot-app-is-now-available-for-android?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=volusion-snapshot-app-is-now-available-for-android</link>
		<comments>http://www.brandlabs.us/volusion/volusion-snapshot-app-is-now-available-for-android#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:15:33 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Volusion]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[App]]></category>
		<category><![CDATA[Brand Labs]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=3539</guid>
		<description><![CDATA[<p>In late December we offered our very own holiday gift to the entire Volusion community: <a href="http://blog.brandlabs.us/volusion/our-gift-to-you-a-free-volusion-iphone-app-track-your-revenue">Volusion Snapshot – a revenue tracking iPhone app (available for FREE in the app store)</a>.  People seem pretty happy about it, if the reviews are any indication&#8230;</p>
<p>&#160;</p>
<p>&#8220;If you use Volusion and you have a pulse, you&#8217;ll love this app!&#8221;</p>
<p>&#8220;&#8230; a must have for any Volusion store owner&#8221;</p>
<p>&#8220;Great app! Love it!&#8221;</p>
<p>&#160;</p>
<p>&#8230; so we&#8217;ve got that going on, but we would never forget our Android-using Volusion brethren.  Today, their day has come!</p>
<p><a href="https://market.android.com/details?id=us.brandlabs.pine.lite">Brand Labs is proud to introduce Volusion Snapshot for Android!</a>  In all honesty, it&#8217;s been available (for FREE) in the Android Market for a </p><p><a class="post-more more-link" href="http://www.brandlabs.us/volusion/volusion-snapshot-app-is-now-available-for-android">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-4148" title="Volusion-Android-App" src="http://www.brandlabs.us/wp-content/uploads/2012/01/Volusion-Android-App.png" alt="" width="279" height="450" />In late December we offered our very own holiday gift to the entire Volusion community: <a href="http://blog.brandlabs.us/volusion/our-gift-to-you-a-free-volusion-iphone-app-track-your-revenue">Volusion Snapshot – a revenue tracking iPhone app (available for FREE in the app store)</a>.  People seem pretty happy about it, if the reviews are any indication&#8230;</p>
<p>&nbsp;</p>
<p><strong><em>&#8220;If you use Volusion and you have a pulse, you&#8217;ll love this app!&#8221;</em></strong></p>
<p><strong><em>&#8220;&#8230; a must have for any Volusion store owner&#8221;</em></strong></p>
<p><strong><em>&#8220;Great app! Love it!&#8221;</em></strong></p>
<p>&nbsp;</p>
<p>&#8230; so we&#8217;ve got <em>that</em> going on, but we would <em>never</em> forget our Android-using Volusion brethren.  Today, their day has come!</p>
<p><a href="https://market.android.com/details?id=us.brandlabs.pine.lite">Brand Labs is proud to introduce Volusion Snapshot for Android!</a>  In all honesty, it&#8217;s been available (for <em>FREE</em>) in the Android Market for a little while now, but we were kinda basking in the afterglow of the first app&#8217;s success, so we thought we&#8217;d spread the good news around a little to keep the glow going.  The problem is that winter&#8217;s starting to get us down and we find ourselves in need of some positive reinforcement, so we&#8217;re fishing for compliments.  Lucky for us, people are already saying nice things about the new Android app&#8230;</p>
<p>&nbsp;</p>
<div><em><strong>&#8220;Basic and perfect.&#8221;</strong></em></div>
<div>
<p><em><strong>&#8220;Thank you! &#8230;awesome&#8221;</strong></em></p>
</div>
<div>
<div>
<h4><em><strong>&#8220;Gold!&#8221;</strong></em></h4>
</div>
<p><em><strong>&#8220;What a great App! I love the ability to check in on my store so easily. Thanks Brand Labs&#8221;</strong></em></p>
</div>
<p><em><strong>&#8220;This is great, thanks!&#8221;</strong></em></p>
<p>So there you have it.  Two great tools for tracking your Volusion store&#8217;s revenue when you&#8217;re on the go, whether you&#8217;re an iPhoner* or an Androider**.  Enjoy them as our (FREE) gift to you!</p>
<p>* We don&#8217;t believe &#8220;iPhoner&#8221; is actually a word and frankly, it sounds vaguely dirty.  We apologize for its use.</p>
<p>** &#8220;Androider&#8221; is <em>clearly</em> not a word, but at least it doesn&#8217;t sound dirty***.</p>
<p>*** Okay, it sounds a <em>little</em> dirty.</p>
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		<slash:comments>0</slash:comments>
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		<title>Our Gift to You &#8211; A Free Volusion iPhone App &#8211; Track Your Revenue</title>
		<link>http://www.brandlabs.us/volusion/our-gift-to-you-a-free-volusion-iphone-app-track-your-revenue?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=our-gift-to-you-a-free-volusion-iphone-app-track-your-revenue</link>
		<comments>http://www.brandlabs.us/volusion/our-gift-to-you-a-free-volusion-iphone-app-track-your-revenue#comments</comments>
		<pubDate>Thu, 22 Dec 2011 21:42:55 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Volusion]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=3384</guid>
		<description><![CDATA[<p><a href="http://itunes.apple.com/app/id480690469?mt=8"></a>A wise man once said &#8220;it is better to give than to receive.&#8220;  Clearly that man never received an Xbox, but it&#8217;s still a nice thought, so we&#8217;re gonna go with it.</p>
<p>In honor of this season of giving, we&#8217;ve decided to give you the greatest gift of all: we&#8217;re going to enable your obsessive need to keep a constant eye on your Volusion store&#8217;s revenue by giving you <a href="http://itunes.apple.com/app/id480690469?mt=8">Volusion Snapshot</a>!</p>
<p>Volusion Snapshot (<a href="http://itunes.apple.com/app/id480690469?mt=8">currently available in the iTunes app store</a>) is a completely free and easy way to watch your sales add up during the holidays and throughout the year.  We created Volusion Snapshot to be secure and simple </p><p><a class="post-more more-link" href="http://www.brandlabs.us/volusion/our-gift-to-you-a-free-volusion-iphone-app-track-your-revenue">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/app/id480690469?mt=8"><img class="alignleft size-full wp-image-3387" title="Volusion-iPhone-App" src="http://www.brandlabs.us/wp-content/uploads/2011/12/Volusion-iPhone-App.jpg" alt="The Volusion iPhone app &quot;Volusion Snapshot&quot; by Brand Labs available through iTunes" width="279" height="450" /></a>A wise man once said &#8220;<em>it is better to give than to receive.</em>&#8220;  Clearly that man never received an Xbox, but it&#8217;s still a nice thought, so we&#8217;re gonna go with it.</p>
<p>In honor of this season of giving, we&#8217;ve decided to give you the <em>greatest</em> gift of all: we&#8217;re going to enable your obsessive need to keep a constant eye on your Volusion store&#8217;s revenue by giving you<strong> <a href="http://itunes.apple.com/app/id480690469?mt=8">Volusion Snapshot</a></strong>!</p>
<p><strong>Volusion Snapshot</strong> (<a href="http://itunes.apple.com/app/id480690469?mt=8">currently available in the iTunes app store</a>) is a completely <strong><em>free</em></strong> and easy way to watch your sales add up during the holidays and throughout the year.  We created Volusion Snapshot to be secure and simple and to provide you with the <em>one</em> piece of data we know you&#8217;re looking for: revenue.  Volusion Snapshot provides current (refreshable) daily revenue figures as well as monthly data, annual data and year-over-year comparisons.  Now you can watch your bottom line while you&#8217;re on the go without having to constantly log in to your Volusion dashboard.  We&#8217;re giving you the gift of <em>freedom</em>.</p>
<p>&#8230; AND if you happen to have <em>multiple</em> Volusion stores, we have even <em>more</em> good news.  <strong>Volusion Snapshot</strong> will allow you to stay logged in to each of them simultaneously so you can see your online empire expanding no matter where you are.</p>
<p>Brand Labs is dedicated to ecommerce and we&#8217;re always working to make it better.  <strong>Volusion Snapshot</strong> is our gift to the entire Volusion community with the hope that it makes your lives a little easier.  It comes with our very best wishes for a joyous, peaceful and <em>prosperous</em> 2012!</p>
<p>Happy Holidays!</p>
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		<title>New iPhone Announcement Today!</title>
		<link>http://www.brandlabs.us/web-news/new-iphone-announcement-today?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-iphone-announcement-today</link>
		<comments>http://www.brandlabs.us/web-news/new-iphone-announcement-today#comments</comments>
		<pubDate>Tue, 04 Oct 2011 14:16:58 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Web News]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=3240</guid>
		<description><![CDATA[<p>Starting today at 10am PST, the fine folks at Apple will finally be telling us why we&#8217;ll be waiting in line for 11 hours on October 14.  Yes – the new iPhones are coming.</p>
<p>We&#8217;ll be watching <a href="http://arstechnica.com/apple/news/2011/10/liveblog-apples-october-4-lets-talk-iphone-event.ars" target="_blank">the liveblog over at ars</a> <a href="http://arstechnica.com/apple/news/2011/10/liveblog-apples-october-4-lets-talk-iphone-event.ars" target="_blank">technica</a> but, in all honesty, we are NOT among those deeply nerdy and sheeplike consumer drones who will gladly sacrifice their precious time simply to count themselves among the first people to lay their hands on the newest, shiniest toy on the market.</p>
<p>Nope.  Those people are dumb.  Lining up to buy something&#8230; pssshhhhh.  That&#8217;s just lame.  Only a lame-o would do that.  So lame.</p>
<p>&#8230; lining </p><p><a class="post-more more-link" href="http://www.brandlabs.us/web-news/new-iphone-announcement-today">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-3242" title="iSpoofDiscman" src="http://www.brandlabs.us/wp-content/uploads/2011/10/iSpoofDiscman.gif" alt="" width="336" height="312" />Starting today at 10am PST, the fine folks at Apple will finally be telling us why we&#8217;ll be waiting in line for 11 hours on October 14.  Yes – <strong><em>the new iPhones are coming.</em></strong></p>
<p>We&#8217;ll be watching <a href="http://arstechnica.com/apple/news/2011/10/liveblog-apples-october-4-lets-talk-iphone-event.ars" target="_blank">the liveblog over at ars</a> <a href="http://arstechnica.com/apple/news/2011/10/liveblog-apples-october-4-lets-talk-iphone-event.ars" target="_blank">technica</a> but, in all honesty, we are NOT among those deeply nerdy and sheeplike consumer drones who will gladly sacrifice their precious time simply to count themselves among the first people to lay their hands on the newest, shiniest toy on the market.</p>
<p>Nope.  Those people are dumb.  Lining up to buy something&#8230; pssshhhhh.  That&#8217;s just lame.  Only a lame-o would do that.  So <em>lame</em>.</p>
<p>&#8230; lining up is <em>lame</em>.  Like, sooo lame.</p>
<p>&#8230; please don&#8217;t get in line in front of us.</p>
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		<title>mCommerce &#8211; Comparison Shopping Grows Up Courtesy of Google</title>
		<link>http://www.brandlabs.us/marketing/mcommerce-comparison-shopping-grows-up-courtesy-of-google?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mcommerce-comparison-shopping-grows-up-courtesy-of-google</link>
		<comments>http://www.brandlabs.us/marketing/mcommerce-comparison-shopping-grows-up-courtesy-of-google#comments</comments>
		<pubDate>Wed, 02 Feb 2011 10:49:22 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Comparison Shopping]]></category>
		<category><![CDATA[CSE]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=2194</guid>
		<description><![CDATA[<p>Google Shopper has been a wildly popular Android app since its introduction last year, but until yesterday iPhone users were left out of the game.  All of that changed when the Mac app store started offering Shopper as a free download on Tuesday.</p>
<p>Of course, there are a million ways to find and buy whatever you&#8217;re looking for these days, but Google shopper is one more step toward that total ease-of-use that turns browsers into buyers.</p>
<p>With Google Shopper, you don&#8217;t even need to know the specific brand of what you&#8217;re looking for.  If you&#8217;re standing in front of it, take a picture.  Shopper will do its level best to locate that </p><p><a class="post-more more-link" href="http://www.brandlabs.us/marketing/mcommerce-comparison-shopping-grows-up-courtesy-of-google">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2199" title="shopper1" src="http://www.brandlabs.us/wp-content/uploads/2011/02/shopper1.jpg" alt="screen shot from Google's iPhone shopping app" width="214" height="320" />Google Shopper has been a wildly popular Android app since its introduction last year, but until yesterday iPhone users were left out of the game.  All of that changed when the Mac app store started offering Shopper as a free download on Tuesday.</p>
<p>Of course, there are a million ways to find and buy whatever you&#8217;re looking for these days, but Google shopper is one more step toward that total ease-of-use that turns browsers into buyers.</p>
<p>With Google Shopper, you don&#8217;t even need to know the specific brand of what you&#8217;re looking for.  If you&#8217;re standing in front of it, take a picture.  Shopper will do its level best to locate that object and offer you a variety of ways to buy it, both online and nearby in the real world.</p>
<p>But let&#8217;s say that you&#8217;re not standing in front of the thing you want to buy&#8230; you just know that you need a cast iron skillet (as shown in the screen shot).  Just say &#8220;cast iron skillet&#8221; into your iPhone and Shopper will return a variety of choices.  You narrow them to the one you want and that&#8217;s when the Comparison Shopping Engine kicks in.</p>
<p>&#8230;. which was our whole point in the first place.  If you&#8217;re not using Comparison Shopping as a part of your overall online marketing strategy, you need to be.  There are literally <em>millions</em> of sales that are passing you by and you don&#8217;t even know it.  We can help you get in the game and capture some of that revenue you&#8217;re losing as you read this.  Give us a call.  We&#8217;ll set you up.</p>
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		<title>Carnal DaMMAge Is Ready To Smack The Crap Out Of Your iPhone</title>
		<link>http://www.brandlabs.us/custom-development/carnal-dammage-is-ready-to-smack-the-crap-out-of-your-iphone?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=carnal-dammage-is-ready-to-smack-the-crap-out-of-your-iphone</link>
		<comments>http://www.brandlabs.us/custom-development/carnal-dammage-is-ready-to-smack-the-crap-out-of-your-iphone#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:00:37 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Custom Development]]></category>
		<category><![CDATA[Volusion Site Design]]></category>
		<category><![CDATA[eCommerce News]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iVoloo]]></category>
		<category><![CDATA[mCommerce]]></category>
		<category><![CDATA[Site Launch]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[Volusion]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=995</guid>
		<description><![CDATA[<p><a href="http://www.carnaldammage.com" target="_blank">Carnal DaMMAge</a>, one of the leading online retailers of MMA-related goods, took a big step forward today with the launch of their iPhone-friendly website.</p>
<p>Now, Carnal DaMMAge&#8217;s customers will be able to shop (and buy) on a mobile-optimized Volusion site, eliminating one more barrier between browsing and conversion.</p>
<p>You, too, can have an iPhone-friendly Volusion store for less than a thousand dollars!  (Okay&#8230; it&#8217;s $995, so not a lot less than a thousand&#8230; but still, it&#8217;s less.)</p>
<p>If you&#8217;d like to capture some of the ever-expanding mCommerce market (quickly and affordably) check out <a href="http://www.brandlabs.us/iVoloo-i-Phone-Friendly-Volusion-Stores-s/182.htm" target="_blank">iVoloo</a>.  On the other hand, if you&#8217;d like to beat the tar out of someone, but </p><p><a class="post-more more-link" href="http://www.brandlabs.us/custom-development/carnal-dammage-is-ready-to-smack-the-crap-out-of-your-iphone">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-994" title="Carnal-Dammage-iVoloo" src="http://www.brandlabs.us/wp-content/uploads/2010/02/Carnal-Dammage-iVoloo.jpg" alt="Carnal-Dammage-iVoloo" width="450" height="367" /><a href="http://www.carnaldammage.com" target="_blank">Carnal DaMMAge</a>, one of the leading online retailers of MMA-related goods, took a big step forward today with the launch of their iPhone-friendly website.</p>
<p>Now, Carnal DaMMAge&#8217;s customers will be able to shop (and <strong><em>buy</em></strong>) on a mobile-optimized Volusion site, eliminating one more barrier between browsing and conversion.</p>
<p>You, too, can have an iPhone-friendly Volusion store for <em>less than a thousand dollars</em>!  (Okay&#8230; it&#8217;s $995, so not a <em>lot</em> less than a thousand&#8230; but still, it&#8217;s <em>less</em>.)</p>
<p>If you&#8217;d like to capture some of the ever-expanding mCommerce market (quickly and affordably) check out <a href="http://www.brandlabs.us/iVoloo-i-Phone-Friendly-Volusion-Stores-s/182.htm" target="_blank">iVoloo</a>.  On the other hand, if you&#8217;d like to beat the tar out of someone, but you&#8217;d like to be sure you&#8217;re properly outfitted first, check out Carnal DaMMAge.</p>
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		<title>Mobile Volusion Gets a Boost With iVoloo 2.0</title>
		<link>http://www.brandlabs.us/custom-development/mobile-volusion-gets-a-boost-with-ivoloo-2-0?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-volusion-gets-a-boost-with-ivoloo-2-0</link>
		<comments>http://www.brandlabs.us/custom-development/mobile-volusion-gets-a-boost-with-ivoloo-2-0#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:00:27 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Custom Development]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Brand Labs]]></category>
		<category><![CDATA[eCommerce News]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iVoloo]]></category>
		<category><![CDATA[mCommerce]]></category>
		<category><![CDATA[Volusion]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=946</guid>
		<description><![CDATA[<p>We loooove our iPhones.  We&#8217;re aware of the stereotypes.  We&#8217;ve heard the haters and the trolls.  We don&#8217;t care.  Our love is pure and magical and could never be diminished by the nattering nabobs of negativism (we so rarely get to quote Spiro Agnew).</p>
<p>The above-mentioned deep love was a big part of the reason that we introduced <a href="http://www.brandlabs.us/ivoloo-s/182.htm" target="_blank">iVoloo &#8211; the first iPhone friendly Volusion store</a>, back in July of 2008.  Back in those days (it seems so long ago), iVoloo was a novelty.  We developed it for a client who sells iPhone accessories, then (drunk with iPhone affection) decided to offer it to the Volusion community at large.  </p><p><a class="post-more more-link" href="http://www.brandlabs.us/custom-development/mobile-volusion-gets-a-boost-with-ivoloo-2-0">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-947" title="iVoloo-Brand-Labs-Volusion" src="http://www.brandlabs.us/wp-content/uploads/2010/02/iVoloo-Brand-Labs-Volusion.jpg" alt="iVoloo-Brand-Labs-Volusion" width="307" height="566" />We loooove our iPhones.  We&#8217;re aware of the stereotypes.  We&#8217;ve heard the haters and the trolls.  We don&#8217;t care.  Our love is pure and magical and could never be diminished by the nattering nabobs of negativism (we so rarely get to quote Spiro Agnew).</p>
<p>The above-mentioned deep love was a big part of the reason that we introduced <a href="http://www.brandlabs.us/ivoloo-s/182.htm" target="_blank">iVoloo &#8211; the first iPhone friendly Volusion store</a>, back in July of 2008.  Back in those days (it seems so long ago), iVoloo was a <em>novelty</em>.  We developed it for a client who sells iPhone accessories, then (drunk with iPhone affection) decided to offer it to the Volusion community at large.  In all honesty, back then, the need for iVoloo was debatable.  There were absolutely <em>excellent</em> reasons to have a mobile-friendly store, but it wasn&#8217;t a critical need.  Those times have changed.</p>
<p>Do you remember back when the internet was still in its infancy?  It wasn&#8217;t that uncommon to search for a huge brand name, only to find that they had no web presence<em> at all</em>.  You&#8217;d just shrug and grab the phone book (remember those?), look up the store and call them to get your questions answered.  However, as time went by, an insufficient web presence became harder and harder to tolerate until finally it seemed like a personal affront to go searching for a store online and come up empty.  We&#8217;ve now reached the point where even the humblest of mom &amp; pop operations are virtually <em>required</em> to have a website, lest they risk the wrath of their constantly-connected consumers.  That&#8217;s the future of mobile commerce.  You can go ahead and ignore it&#8230; for <em>now</em>.  You can ignore all of the research (<a href="http://www.marketingcharts.com/topics/behavioral-marketing/smartphone-owners-increase-handset-based-spending-11563/compete-smartphone-most-willing-spend-single-item-q3-2009jpg/" target="_blank">here</a>, <a href="http://www.internetretailer.com/dailyNews.asp?id=33080" target="_blank">here</a> and <a href="http://www.deloitte.com/view/en_US/us/Industries/Retail-Consumer-Business/press-release/b57f5303742e4210VgnVCM200000bb42f00aRCRD.htm" target="_blank">here</a>) that shows that consumers are quickly (<em>very</em> quickly) becoming comfortable with mCommerce.  You can frustrate your mobile customers by failing to offer them what they are rapidly coming to expect from their online experience.  You can put all of your eggs in your standard site and hope that your customers are tenacious enough to navigate your teeny-weeny little site in search of what they need.</p>
<p>&#8230; <strong><em>or</em></strong>, you could get ahead of the curve (and your competition) for <em>less than a thousand bucks</em>.  <a href="http://www.brandlabs.us/Contact-Us-s/120.htm" target="_blank">Give us a call</a>.  It&#8217;ll be easier than you can imagine.</p>
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		<title>Our Volusion Forum Forum</title>
		<link>http://www.brandlabs.us/brand-labs/our-volusion-forum-forum?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=our-volusion-forum-forum</link>
		<comments>http://www.brandlabs.us/brand-labs/our-volusion-forum-forum#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:11:54 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Brand Labs]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[eCommerce News]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mCommerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Smart Phones]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[Volusion]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=840</guid>
		<description><![CDATA[<p>Every once in a while, something pops up on the Volusion forum that we would LOVE to comment on.  It&#8217;s tough for us to see one of our Volusion-using brethren (and sistren?) struggling with a problem or a need that we know we could solve, yet be unable to tell them due to Volusion&#8217;s (completely fair) restriction on anything remotely like a sales pitch within their forum.  While we understand the restriction, we are overcome with a desire to help, so we&#8217;ve decided that, from time to time, we&#8217;ll address a concern, problem or need that&#8217;s been posted in the Volusion forum here in this blog.  <a title="Volusion forum on </p><p><a class="post-more more-link" href="http://www.brandlabs.us/brand-labs/our-volusion-forum-forum">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-841" title="Volusion_Brand_Labs" src="http://www.brandlabs.us/wp-content/uploads/2010/01/Volusion_Brand_Labs.jpg" alt="Volusion_Brand_Labs" width="300" height="126" />Every once in a while, something pops up on the Volusion forum that we would LOVE to comment on.  It&#8217;s tough for us to see one of our Volusion-using brethren (and <em><strong>sis</strong>tren?</em>) struggling with a problem or a need that we <strong><em>know</em></strong> we could solve, yet be unable to tell them due to Volusion&#8217;s (completely fair) restriction on <em>anything</em> remotely like a sales pitch within their forum.  While we understand the restriction, we are overcome with a desire to help, so we&#8217;ve decided that, from time to time, we&#8217;ll address a concern, problem or need that&#8217;s been posted in the Volusion forum here in this blog.  <a title="Volusion forum on mobile commerce" href="http://forums.volusion.com/t5/General-online-business-topics/37-of-smartphone-owners-purchased-merchandise-via-their-phones/td-p/39695" target="_blank">Here&#8217;s a link to the post that inspired us to do so</a> (you&#8217;ll need an account to access the thread.)</p>
<p>In this case the post didn&#8217;t explicitly express a need, but instead, included a link to this <a title="Internet Retailer Article on mCommerce" href="http://www.internetretailer.com/dailyNews.asp?id=33046" target="_blank">Internet Retailer article</a> (which, itself, is quoting Compete&#8217;s Smartphone Intelligence survey for Q3 2009) that shows two things quite clearly.  First, smartphone users are using their devices more and more, not just for &#8220;window shopping&#8221; but for <em>actual mobile purchases</em> (37% according to the survey).  <em>Second</em>, they are less likely to make a mobile purchase on a site that hasn&#8217;t been optimized for the mobile experience.</p>
<p>We&#8217;ve been aware of this for some time and, as a matter of fact, last year we released <a title="iVoloo - The First iPhone-Friendly Volusion Store " href="http://www.brandlabs.us/iVoloo-i-Phone-Friendly-Volusion-Stores-s/182.htm" target="_blank">iVoloo</a>, which has the ability to take a select group of products from your store and offer them in an iPhone-friendly format for the shopper on the go.  It&#8217;s a great tool and simply implementing it tells your customers that you understand their needs, <strong><em>but</em></strong>, the iVoloo wasn&#8217;t everything we&#8217;d hoped for.  It was limited in the number of products it could display <em>and</em> it required our assistance to merchandise the mobile-specific format.</p>
<p>&#8230; <strong><em>but</em></strong>, we&#8217;ve been working on it and guess what?  We are now poised to release iVoloo 2.0 and here&#8217;s the good news: not only can you put your whole damn store inside, <em>but</em> you&#8217;ll also be able to merchandise it easily (without any help from us) using the Volusion admin that you&#8217;re already familiar with!  It&#8217;s as close to a plug-and-play solution as you could hope for.</p>
<p>The release of iVoloo 2.0 is mere weeks away and if you&#8217;re interested, you can <a title="Contact Brand Labs" href="http://www.brandlabs.us/Contact-Us-s/120.htm" target="_blank">contact us</a> now and you&#8217;ll be one of the first to have this sweet new tool on your Volusion store as soon as it&#8217;s ready.  Of course, you can also contact us for any other needs you may have, or you can post your question or need in the comments section of this post.  Don&#8217;t worry, though&#8230; we keep our eyes on the Volusion forum and if something comes up <em>there</em> that we feel we can address, we&#8217;ll do so <em>here</em>.</p>
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		<title>Red Laser and the Future of eCommerce</title>
		<link>http://www.brandlabs.us/ecommerce-news/red-laser-and-the-future-of-ecommerce?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=red-laser-and-the-future-of-ecommerce</link>
		<comments>http://www.brandlabs.us/ecommerce-news/red-laser-and-the-future-of-ecommerce#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:07:16 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[eCommerce News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile Commerce]]></category>
		<category><![CDATA[Smart Phones]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=803</guid>
		<description><![CDATA[<p>We admit it.  We have unnaturally strong feelings for our iPhones.  We are rarely without them.  If you were to attend a meeting at Brand Labs, you would likely see ten people gathered around a conference table and on that table would be ten iPhones&#8230; or nine iPhones and one sad-looking person with a Razr in their pocket.  So, it&#8217;s official: we&#8217;re dorks.  With that being said, we&#8217;ll take it one step further and admit our deep and abiding love for <a href="http://redlaser.com/" target="_blank">RedLaser</a> &#8211; the app that&#8217;s likely to change the way the world shops.</p>
<p>RedLaser is a beautifully simple little app.  For the ridiculously low price of two bucks, </p><p><a class="post-more more-link" href="http://www.brandlabs.us/ecommerce-news/red-laser-and-the-future-of-ecommerce">Read More</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-804" title="Red-Laser-Logo" src="http://www.brandlabs.us/wp-content/uploads/2010/01/Red-Laser-Logo.jpg" alt="Red-Laser-Logo" width="200" height="216" />We admit it.  We have unnaturally strong feelings for our iPhones.  We are rarely without them.  If you were to attend a meeting at Brand Labs, you would likely see ten people gathered around a conference table and on that table would be ten iPhones&#8230; or <em>nine</em> iPhones and one sad-looking person with a Razr in their pocket.  So, it&#8217;s official: we&#8217;re dorks.  With that being said, we&#8217;ll take it one step further and admit our deep and abiding love for <a href="http://redlaser.com/" target="_blank">RedLaser</a> &#8211; the app that&#8217;s likely to change the way the world shops.</p>
<p>RedLaser is a beautifully simple little app.  For the ridiculously low price of two bucks, it will turn your iPhone into a mobile comparison shopping machine.  Let&#8217;s say, for example, that you&#8217;re at your local Target store and you see a shiny, new toaster that&#8217;s just what you&#8217;ve been looking for, but you think you might be able to get a better deal elsewhere.  Well, just whip out your iPhone, launch the app and point the phone&#8217;s camera at the toaster&#8217;s barcode.  In mere seconds, not <em>only</em> will you see a listing of local brick and mortar competitors who also carry that exact toaster (along with what they&#8217;re charging) <em>but</em> you&#8217;ll <strong>also</strong> see results from both Google and The Find&#8217;s comparison shopping engines&#8230; effectively allowing you to search the <em>entire world</em> for the best deal on that perfect, little toaster!  What does this mean for you, the online retailer?  Well, it means you&#8217;d better include <a href="http://www.brandlabs.us/Comparison-Shopping-Engine-Management-For-Volusion-Stores-s/175.htm" target="_blank">Comparison Shopping Engines</a> in your marketing efforts or you&#8217;ll be missing out on the opportunity to get new customers who might otherwise have never even <em>heard</em> of you.</p>
<p>The world is changing pretty damn quickly these days.  We can help you keep up.</p>
<p>(via <a href="http://occipital.com/blog/2009/11/28/announcing-redlaser-2_5/" target="_blank">Occipital</a>)</p>
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		<title>Mobile Commerce Worth $500 Million to eBay</title>
		<link>http://www.brandlabs.us/ecommerce-news/mobile-commerce-worth-500-million-to-ebay?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-commerce-worth-500-million-to-ebay</link>
		<comments>http://www.brandlabs.us/ecommerce-news/mobile-commerce-worth-500-million-to-ebay#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:55:02 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[eCommerce News]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Smart Phones]]></category>

		<guid isPermaLink="false">http://blog.brandlabs.us/?p=398</guid>
		<description><![CDATA[<p>The 800 pound gorilla of online auctions, eBay, has been reaching out to its mobile consumers for some time with their shopping app for the iPhone and iPod Touch.  Based on the success of their initial foray into mobile commerce, they&#8217;ve just introduced a new app: Deals.</p>
<p>The move makes perfect sense for the eCommerce juggernaught as they&#8217;re currently on track to earn a half billion bucks strictly through mobile sales.  If only there were some way to put your <a title="iVoloo" href="http://www.brandlabs.us/iVoloo-i-Phone-Friendly-Volusion-Stores-s/182.htm">Volusion store on the iPhone</a>.  Wouldn&#8217;t that be great?</p>
<p>(via <a title="TechCrunch" href="http://www.techcrunch.com/2009/11/24/ebay-mobile-iphone-app/" target="_blank">TechCrunch</a>)</p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-616" title="ebay" src="http://www.brandlabs.us/wp-content/uploads/2009/11/ebay.jpg" alt="ebay" width="350" height="134" />The 800 pound gorilla of online auctions, eBay, has been reaching out to its mobile consumers for some time with their shopping app for the iPhone and iPod Touch.  Based on the success of their initial foray into mobile commerce, they&#8217;ve just introduced a new app: Deals.</p>
<p>The move makes perfect sense for the eCommerce juggernaught as they&#8217;re currently on track to earn a half billion bucks strictly through mobile sales.  If only there were some way to put your <a title="iVoloo" href="http://www.brandlabs.us/iVoloo-i-Phone-Friendly-Volusion-Stores-s/182.htm">Volusion store on the iPhone</a>.  Wouldn&#8217;t that be great?</p>
<p>(via <a title="TechCrunch" href="http://www.techcrunch.com/2009/11/24/ebay-mobile-iphone-app/" target="_blank">TechCrunch</a>)</p>
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