mCommerce – Comparison Shopping Grows Up Courtesy of Google

screen shot from Google's iPhone shopping appGoogle Shopper has been a wildly popular Android app since its introduction last year, but until yesterday iPhone users were left out of the game.  All of that changed when the Mac app store started offering Shopper as a free download on Tuesday.

Of course, there are a million ways to find and buy whatever you’re looking for these days, but Google shopper is one more step toward that total ease-of-use that turns browsers into buyers.

With Google Shopper, you don’t even need to know the specific brand of what you’re looking for.  If you’re standing in front of it, take a picture.  Shopper will do its level best to locate that object and offer you a variety of ways to buy it, both online and nearby in the real world.

But let’s say that you’re not standing in front of the thing you want to buy… you just know that you need a cast iron skillet (as shown in the screen shot).  Just say “cast iron skillet” into your iPhone and Shopper will return a variety of choices.  You narrow them to the one you want and that’s when the Comparison Shopping Engine kicks in.

…. which was our whole point in the first place.  If you’re not using Comparison Shopping as a part of your overall online marketing strategy, you need to be.  There are literally millions of sales that are passing you by and you don’t even know it.  We can help you get in the game and capture some of that revenue you’re losing as you read this.  Give us a call.  We’ll set you up.

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