We say it all the time – product photography is critical.  We can provide you with the best store design in the industry (and we totally do) but if you then populate this beautiful store with crappy pictures… well, let’s just say that you’re messing with our rep and we can’t have that.

With that in mind, we provide you with this link to a fantastic article on the topic of product photography from the fine folks at Smashing Magazine.  It offers a good collection of examples and a nice set of tips for taking great shots on your own.  Check it out.

(link via Smashing)