Oh Boy! Jerry Leigh Launches Mickey Mouse-Filled Volusion Site
Jerry Leigh is one of the largest producers of licensed souvenirs & apparel in the United States. Based in Orlando, Florida, they’re well positioned to serve their target market: tourist destinations. That’s right – they make the things that cause your suitcase to be dramatically overstuffed on the way home from your vacation. The next time you’re jumping up and down on your Samsonite in an effort to squeeze in that Donald Duck water bottle, you can thank Jerry Leigh.
Other than the fact that Mickey Mouse is always fun, there’s another good reason to talk about Jerry Leigh’s new Volusion store: it’s not a retail outlet. It’s a wholesale site that can only be utilized by preregistered clients. That’s not necessarily earth-shattering news (that a wholesaler would use Volusion to better serve their clients) but it’s worth pointing out when it happens simply because there are far too many wholesalers out in the world that have failed to recognize what a useful tool an ecommerce site can be. There are wholesalers out there (you know who you are) who still take orders over the phone while working from a printed catalog. We know the old ways can be comforting, but come on! It’s the 21st century for crying out loud! Put down the invoice pad and pick up your mouse!*
*Don’t actually “pick up” the mouse or it won’t work. We’d like to assume that you already knew that, but if you’re a wholesaler without an ecommerce site, there’s a chance that the operational subtleties of the personal computer are entirely baffling to you.