Brand Labs does not only deal with ecommerce as a science — as our name implies, we also deal with your company’s brand as a science. We’ve had many customers since we began back in 2006 (500+). Aside from what we already knew about the importance of having a well designed logo, we’ve learned something else… having a good ecommerce logo design on your website can increase conversions! In the next few paragraphs we’re going to explain why having a good looking logo is so important and why it can persuade visitors to make a purchase.
Your company logo is your company’s face to the world. It’s one of the first things someone will see when they visit your website or look at your product packaging. A unique logo is one of the main ways people remember your company. It should link your website with your marketing materials. It should give those who see it a feeling for what your company does just by looking at it. It should give people a sense of trust to buy from your company.
If your company is a startup, after deciding on a name and a business plan, one of the next things you should consider is having a logo designed by a professional graphic designer. At Brand Labs we pride ourselves on our design abilities. It’s one of the reasons we got into building ecommerce sites in the first place. We took a look at so many online stores and saw that they looked terrible. We wondered how they were able to stay in business. We knew that if we weren’t comfortable ordering products from websites that used a poorly designed default store template with a logo that was created with a simple font typed in Microsoft Word, then thousands of other people would be nervous, too. We knew that we could help these companies do better, increase site visitors, and increase revenue.
Take a look at some of the logo comparisons below. These companies all came to Brand Labs because of our reputation as an agency that can take their online business to the next level with our expertise in design for ecommerce.
We’ve seen many studies about how visitors view websites. The majority of people always start from the top left corner and move across and down in a kind of F pattern. Typically, a logo is placed in the top left corner of a website because that is the first place people look. If someone is a first-time visitor to your site, you want to present them with a professional look to make them feel at ease with purchasing something from a company that has been and will be around for a while. If someone is a return visitor, you want them to feel comfortable that they are visiting the same site where they previously had a great online shopping experience. The placement of the logo in your site’s header is important to give people that anchor of confidence they need to make a purchase.
You don’t need to be a big company and spend a ton of money to have a great logo, but even big companies need to be careful when changing their overall branding strategy. Take Gap as an example. They went through a logo redesign process to try to “modernize” and re-energize their brand. What happened instead was, shall we say, not good and Gap reversed their decision and reinstated the old logo.
It’s easy to see why: the new logo lacked character, originality and thought. If you’re looking for someone to design a new logo for your company, make sure it is someone that has proven they do great work. However, it is also important to keep an open mind during the design process. While you know more about your company (and probably your target market as well) than the designer you hire, a good designer should know what kind of look and feel will work best for you without jumping on the latest trend. Your logo should be something that will stand the test of time and not need to be redesigned every few years because it’s trying to be “hip.”
Take a look at your current logo. Ask yourself what it says about your company. Does it look professional? Is it memorable? Is it appropriate for your type of business? If you are unsure about any of these, a redesign might be something to think about. Money spent now on a well conceived, impeccably designed logo will show a return for years and years to come.
Brand Labs goes through an extensive research and design process when we’re hired to design a logo. We begin by talking directly to you about your brand and where you want to take it. Even though we’ll work through many sketches and concepts internally, we’re only going to show you the concepts that we think work best for your company. It’s our job to create, through science, what we think will make your company unique in a sea of competition.