In case you haven’t heard by now, Brand Labs has joined forces with some of the biggest names in online business to offer you the chance to win the ecommerce store of your dreams! One of those big names is Volusion and they were kind enough to post a shout-out about the contest on their blog last week.
Here’s the short version – The Ecommerce Economic Defense Initiative (EEDI) is an organization founded (by us) in order to allow several companies to work together to support to the ecommerce community at large. In order to accomplish that goal, the EEDI is offering over $60,000 in ecommerce prizes, including a $25,000 Brand Labs gift certificate! Think of that… you could make your online store everything you’d ever hoped it would be! You can use the prize in any way you’d like! We can redesign you store from top to bottom! We can custom program that unique feature on your website that would give you the edge over your competition! Together, Brand Labs, Volusion and the other EEDI partners will make your business the best it can be!
Asking if Brand Labs loves ecommerce is like asking if Jeff Bridges makes awesome movies. The answer is obvious. (We are still debating on whether or not the Tron remake did the original justice, but we’re also realists. We understand that even awesome things may not be awesome for everything. For example, The Dude will go down in history as one of the great characters in American cinema, while the whiny, sex-phobic math nerd Bridges played in The Mirror Has Two Faces just makes us sad.) That said, we’re well aware ecommerce isn’t 100% ideal for every, single purchase you make.
To help you avoid any potential problems that could arise from copping certain items off the Internet, here are ten purchases you might be better off making in person. You do remember how that works, right?
Typically, the only time we break out our neckties here at Brand Labs is if we’re dressing up as Gomez during our monthly Addams Family-themed business meetings. On all other occasions, that whole cloth-choker-around-the-neck type deal isn’t really our thing. But, being the ecommerce junkies we are, that doesn’t mean we weren’t intrigued when we heard that Ties.com and Scarves.com had implemented a shared shopping cart experience between their two sites.
According to an article from PRWeb, these two highly-trafficked, accessory-based online retailers have linked together to help customers laterally shop amongst their respective products with ease. Prior to this tag-team effort, certain companies like Banana Republic had implemented similar cross-selling strategies with partners, but what separates these two Wild Attire Inc. properties from their more notable competition is that their customers can seamlessly shop between both sites within the same tab and never lose their shopping cart spot when navigating from one property to another. The functionality is a minor addition to the domains, but has turned out a huge response. Despite launching this e-merger only this earlier this year, referral traffic from Ties.com to Scarves.com has already risen by 50%, while overall sales figures for 2012 could increase average order rates by 25%. Not too shabby for a couple places that sell loose fabric you wrap around your neck, huh?
Although we personally haven’t bought any attire from either of the two sites, we did experiment with the navigation and agree that being able to bounce back and forth between carts while browing is quite nice and would definitely help keep our ideas intact while doing frantic and thoughtless Christmas shopping for ten people at once on December 23rd. Not like we would ever do that or anything.
What do you think, is a cross-selling shopping cart between two ecommerce retailers like this something you’d like to see more shops use? Or, is this just another feature you feel is simply trying to lure you into buying more products you don’t need?
FOR IMMEDIATE RELEASE
Ecommerce Economic Defense Initiative Awards Over $60,000 in Prizes
The Ecommerce Economic Defense Initiative (EEDI) will award two separate ecommerce service grants in 2012 – each worth more than $30,000 – in their first-ever ecommerce grant competition.
Rochester, MI – Brand Labs – a studio specializing in ecommerce design, marketing, development and programming – has gathered together an alliance of online professionals with the proclaimed goal of “rescuing” the struggling economy by “utilizing the power of ecommerce.” The assembled group is called the Ecommerce Economic Defense Initiative (or the EEDI).
Google is, at this very moment, holding their annual developers’ conference, which would be big enough news, but they also used the opportunity to introduce their new tablet computer, the Nexus 7 and the odd, spherical media hub called the Nexus Q. Google’s entry into the tablet game has been a long time coming, so tech nerds from across the globe were glued to their livestreaming feeds to catch a glimpse – and they also got a glimpse of something else: Brand Labs’ ability to stay way, waaaaay ahead of the curve.
In order to demonstrate the Nexus 7′s media-playing abilities, Google chose the new album, Coastlines by Detroit band, FAWN. They even played some of All The Lights, the first track on the album. Now if the name FAWN sounds familiar to you, it may be because they were featured on Brand Labs’ only foray into musical & scientific self-promotion – the Audiosonic Identiglyph.
The Audiosonic Identiglyph was created as a universal geolocation system that would allow any user armed with a simple phonograph (or “record player”) and a basic, functional knowledge of the Goertzel algorithm and global cartography to be able to locate Brand Labs’ corporate offices with some degree of accuracy.
The Audiosonic Identiglyph featured Hip Parade by FAWN on the B-Side and was released in a star-studded brunch gala at Detroit’s very own Steak Hut. (If you’re ever in town, we strongly recommend Gus’s homemade hash browns, which are like little greasy slices of starch heaven.)
So, anyway, the point is that Google is totally on Brand Labs’ jock. There. We said it. We had FAWN first. Your move, Google. Bring it.
Also, if you want to catch FAWN, you can do so at the CBGB Festival in NYC from July 5-8. It’ll be worth the effort. Brand Labs says so… and now so does Google. What more do you need?
As of this very moment, AutoResponderMax has sent out more than 2.5 MILLION customized emails on behalf of its growing list of clients. That’s 2.5 MILLION personalized connections between our retailers and their customers and no one had to lift a finger.
Now let’s do a little creative math* (*wild speculation) based on this post. Extrapolating from that single anecdote we can say with absolute certainty* that those emails have generated at least $1,297,585.88*. Heck… while we’re guessing, let’s say it it was a billion dollars*! Because it totally could have been*.
Regardless, the fact is that AutoResponderMax is easily one of the easiest, most affordable, most effective marketing tools for your Volusion store – did you notice how there was no asterisk* on that statement? That’s because it’s completely true! Seriously. ARMax is crazy good and the first month is free. Go sign up. Now.
That’s right – Brand Labs will be exhibiting at the Internet Retailer Conference & Exhibition 2012 at McCormick Place West in Chicago, Illinois! We’ll be in booth #1133 right next door to our besties, Volusion. Our biggest bigwigs, Kevin Harman and Dane Downer will be in attendance along with senior account managers Katelyn Stanis and Ryan Forrest. They’ll be working the booth all day and the dance floor all night. You should definitely drop by if you’re looking for some high-quality ecommerce knowledge or some wicked sick dubstep.
Also in attendance will be Pauline Turner, our creative director. She’ll be roaming the show floor and attending conferences as part of the Ecommerce Economic Defense Initiative street team. She’ll be accompanied by an impossibly large hippie who may or may not be some sort of ex-convict that we hired as a temp off of craigslist. If you see them, be sure to ask for the official EEDI swag that they’ll be handing out.
So if you’re an existing customer, but we’ve never met in person, come to booth 1133 and say hi! If you’re not a customer yet, come by to find out why you should be. As a matter of fact, no matter who you are you should stop by! We can tell you about the huge contest we’re about to launch. It’s really huge. Like change-the-course-of-your-business huge. It’s worth your time.
… and if you see the giant hippie, don’t look him directly in the eyes.
To learn more about the Ecommerce Economic Defense Initiative, visit EcommerceDefense.com
Jerry Leigh is one of the largest producers of licensed souvenirs & apparel in the United States. Based in Orlando, Florida, they’re well positioned to serve their target market: tourist destinations. That’s right – they make the things that cause your suitcase to be dramatically overstuffed on the way home from your vacation. The next time you’re jumping up and down on your Samsonite in an effort to squeeze in that Donald Duck water bottle, you can thank Jerry Leigh.
Other than the fact that Mickey Mouse is always fun, there’s another good reason to talk about Jerry Leigh’s new Volusion store: it’s not a retail outlet. It’s a wholesale site that can only be utilized by preregistered clients. That’s not necessarily earth-shattering news (that a wholesaler would use Volusion to better serve their clients) but it’s worth pointing out when it happens simply because there are far too many wholesalers out in the world that have failed to recognize what a useful tool an ecommerce site can be. There are wholesalers out there (you know who you are) who still take orders over the phone while working from a printed catalog. We know the old ways can be comforting, but come on! It’s the 21st century for crying out loud! Put down the invoice pad and pick up your mouse!*
*Don’t actually “pick up” the mouse or it won’t work. We’d like to assume that you already knew that, but if you’re a wholesaler without an ecommerce site, there’s a chance that the operational subtleties of the personal computer are entirely baffling to you.
This is an actual, unretouched screen shot from our boss’s iPhone showing that as yesterday, The Red Hat Society’s online store had made $1,118 in April by using AutoResponderMax – that’s a 2,281% ROI. If you haven’t already clicked over to AutoResponderMax to start your free trial, then allow us to give you all the details…
We own and operate The Red Hat Society Store. That gives us a lot of first-person insight into the needs of the average Volusion retailer. That insight led us to build AutoResponderMax – the email marketing tool for Volusion. We built it to meet a lot of the communication needs we have with our own online store. The screen shot here proves that we were pretty successful.
What you see here is a shot of the AutoResponderMax Dashboard app for iPhone. (Which is totally free, by the way.) It shows April’s usage data. Stated simply, ARMax sent 2,154 event-triggered (and personalized) emails to Red Hat customers. A remarkable 70% were opened and 41% of those resulted in click throughs. Those are all really good numbers if your only goal is to build your relationship with your customers. If, on the other hand, you’d also like to make money, the real number to look at is this month’s revenue – $1,118. That’s over a thousand dollars of revenue that is directly related to emails sent by AutoResponderMax. The Red Hat Society Store is on the Plus Plan (the most popular level) which means that thousand dollars cost us exactly $49 – bringing us back to that incredible 2,281% ROI – except that it isn’t incredible. It’s credible – and provable.
We have trouble talking about AutoResponderMax sometimes because basically we always just want to say, “Try it, for crying out loud! The first 30 days are free and it’s awesome and it totally pays for itself over and over and it’s so easy and what are you waiting for? DO IT, DO IT, DO IT!“ Now, with this photographic proof that it works so dramatically well, we’re almost overwhelmed with the desire to reach out of the screen, grab your mouse and sign you up ourselves. Of course, that would be rude, so we’ll just strongly suggest that if you’re a Volusion retailer and you don’t have AutoResponderMax, you’re almost certainly leaving money on the table and that’s just crazy. Go sign up right now!