About Us

We’re Volusion experts. We’re ecommerce experts. We’re business experts.

Brand Labs makes its home in Rochester, Michigan – just north of Detroit. We always say “just north of Detroit” for a couple of reasons. First of all, our standard method to describe our location (holding up our right hand and pointing to the heel of our palm) doesn’t translate well to non-Michiganders. Secondly, we have a great deal of pride in our blue-collar roots.

We know business from the inside out…

Brand Labs didn’t start out as an ecommerce service provider. We were born when Kevin Harman (our co-founder) gathered a team to help him build a strong online presence for his family’s manufacturing business. Operating since the sixties, the Harman Corporation was very well-established, but needed a way to talk to their customers in this new, tech-centric century. They needed a website that could educate their clients about their manufacturing capabilities while it simultaneously gathered leads for the sales staff. The task fell to Dane Downer (our other co-founder). He and his team created the new site and by the time they were done, they realized that they’d become a pretty remarkable web-design resource.

Our next project was the creation of RedHatsAndMore.com – our own ecommerce site devoted to serving the members of the Red Hat Society. To make a long story short, the site quickly became the number one Red Hat store on the Internet, ultimately becoming the official store of the Red Hat Society. In the process of that explosive growth, we learned a great deal about ecommerce, online marketing, data-driven design and (perhaps most importantly), we learned a lot about Volusion.

We’re Volusion merchants – just like you

When we began our foray into ecommerce, we started with our own custom-built shopping platform. It worked well and helped us move ahead of our competitors, but we were spending more time fixing and updating it than we were on our actual business. We needed a shopping cart platform that could grow as we did. After a great deal of investigation, we decided that Volusion was the right choice for our business. We immediately began to tweak and customize the platform to suit our specific needs and from that exploration, our business model was born.

Kevin Harman, CoFounder/President

Kevin Harman

Cofounder / President

As a manufacturer, wholesaler, online retailer and marketer, Kevin Harman knows business – inside and out. His hobbies include smiling broadly and the dramatic overuse of the word “vertical.”

Dane Downer, CoFounder/Vice-President

Dane Downer

Cofounder / Vice-President

Dane Downer has been working in ecommerce for almost as long as the industry has existed. His expertise extends beyond Volusion to include kayaking, hiking and the care of horse-sized dogs.

Brand Labs is located in Rochester, Michigan

Brand Labs Quick Facts

Our Partners

Brand Labs creates custom Volusion solutions for manufacturers, wholesalers, and retailers. We pride ourselves on the development of unique ecommerce sites that meet our clients’ very specific needs – even when those needs extend beyond the world of ecommerce. For example, we can integrate Volusion with third party applications, even your own proprietary ones, allowing you to use Volusion as a hub for your entire business. As a matter of fact, we’ve become so good at what we do that we’ve become Volusion’s Enterprise Solution Partner, helping them to meet the needs of their larger retailers.

So, we’re Volusion experts (that much is indisputable) but that simply isn’t enough to excel in the unforgiving world of 24/7 ecommerce. Ecommerce doesn’t end when your site goes live. It’s an ongoing effort and it requires a strong understanding of every element of online marketing. From search engine optimization to social media to paid search, there are a lot of bases to cover and we have in-house experts in every imaginable ecommerce discipline. And we’re not just experts… we’re certified experts. Brand Labs is Google Analytics and Google AdWords certified. All of this expertise – in house – in charming, little Rochester, Michigan (just north of Detroit). The only thing that could possibly make us even more desirable would be an endorsement directly from Volusion.

… well, well, well – looky what we have here:

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