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Merchandising is the critical final step in every e-commerce site launch. Unfortunately, many merchants believe it's a simple matter of uploading images and writing product descriptions. While that certainly is the most visible part of the process, the fact is that there's a world of SEO just under the surface. Simply put, there is absolutely no more qualified than Brand Labs to merchandise your Volusion store...
- Critical for SEO and Organic Rank
- Improve End User Experience
- Increase Conversions and Revenue
The Problem...
Merchandising can be confusing. In the brick and mortar world, merchandising has to do with how you arrange your products and singage for maximum impact on the consumer. Volusion merchandising is about populating your store with product, creating product descriptions and meta data that conform to best SEO practices, developing a category structure that makes sense to your customers and to search engines, gathering and resizing product images to ensure proper display... basically online merchandising has everything to do with how the outside world experiences your store on a product-by-product basis. The problem is that many Volusion merchants think merchandising is nothing more than dropping a spreadsheet of product numbers and names into their store template. Nothing could be further from the truth...
The Solution...
Brand Labs is literally without peer where Volusion Merchandising is concerned. To begin with, we know Volusion inside and out. Of course, you’ve heard this from us before, and it’s absolutely true, but when it comes to merchandising, it’s also extremely important. Our deep understanding of the platform allows us to take full advantage of all of its features. Combine that with our SEO expertise, and you’ll find that no one else comes close to our Volusion Merchandising qualifications. We’ve merchandised stores with one product. We’ve merchandised stores with tens of thousands of products. We’ve even developed a custom product synchronization tool that automatically updates from suppliers’ product feeds. We are, quite simply, a Volusion Merchandising powerhouse...
The Bottom Line...
People rarely talk about the importance of merchandising, but it’s a integral part of your store’s overall SEO and it deserves your full attention; but since you’re busy running your business, you should consider letting us take care of it for you. We’ll apply all of our skills and knowledge to every single product in your store. Your business deserves nothing less.
Merchandising Case Study:
Ricky's NYC
With only weeks to go before Halloween, Ricky’s (an established, multimillion-dollar business) suddenly realized that their new Volusion site would have to be populated with over 6000 SKUs, so they hired Brand Labs to complete the task in time to launch the site and take advantage of this all-important season.
Despite the seemingly unmeetable deadline, Brand Labs didn’t cut any corners. Our goal was to ensure that the product listings would not only be up in time, but that they’d also conform to best SEO practices (for the sake of searchability and durability). We had to gather and resize thousands of images from multiple sources and create searchable listings and strong meta data. We faced the additional challenge of linking appropriate accessories to each product in order to increase add on sales. Working around the clock for several days, we not only met Ricky’s goal, but helped to deliver a six-figure sales month in October of 2008... which also happened to be the site’s first full month of operation.
Ricky’s success demonstrates that you should never underestimate the importance of proper merchandising... nor should you underestimate Brand Labs’ ability to positively affect your bottom line.
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