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Search engine optimization is a complicated affair, and working within Volusion's boundaries can be even trickier. It's not enough to simply be familiar with SEO practices. Your Internet marketing company needs to be intimately aware of the specific ins and outs of the Volusion platform. That's where we come in. Brand Labs isn't just the leading independent Volusion store developer; we're also market-leading experts in the field of Volusion SEO marketing...
- Increase Your Organic Page Rank
- Save Money on Paid Search Ads
- Make the Most of What You’ve Got
The Problem...
You’ve worked hard to make your site appealing. You’ve got great products and a fantastic design. You’ve chosen a robust and versatile eCommerce platform. You’re ready to go. Now you just need one thing: customers. Of course that’s completely obvious and it may seem ridiculous to even say it, but unfortunately, far too many merchants neglect a critical piece of the eCommerce puzzle, leaving them tucked away in the dark, unexplored corners of the Internet. What is that critical piece, you ask? It’s Search Engine Optimization...
The Solution...
In short, Search Engine Optimization (SEO) is the pursuit of high, organic search engine page rank through the practice of targeting keywords, producing and placing quality content, link building and the development of effective meta data throughout your site (among many other things). When executed properly, these efforts combine to make your site attractive to search engines, helping your store to climb up the ranks, with the ultimate goal of achieving page one status; the problem being that this is a great deal to take on while actually running your business. However, when these practices are disregarded (or executed poorly) you’ll either find yourself spending more than necessary on Pay Per Click and Affiliate Programs, or you’ll simply find yourself without the traffic you need to turn a profit. We won’t allow that to happen. We attack SEO on all fronts and continually reassess our efforts to ensure that we are as effective as possible on your behalf. We don’t have a “canned” SEO program. Each effort is unique and we don’t settle for anything less than success...
The Bottom Line...
To institute a proper SEO program, you need a team of experts, and they had better be familiar with Volusion if you want them to be completely effective. Luckily for you, we’ve got the experts and they know Volusion inside and out. Give us a call and we can talk about how Brand Labs can help your store with its climb to page one...
SEO Case Study:
MedNetDirect.com
MedNet Direct offers a wide range of medical and veterinary supplies at wholesale prices, but they came to us with a very specific SEO need. They wanted to increase their ranking for searches related to puppy training pads.
The competition in the puppy pad category was strong and when we were approached with the task, MedNet was languishing at the bottom of page three on Google. After an analysis of the competition and the quality and depth of the puppy pad-related content in the MedNnet site, we chose a landing-page-heavy strategy. We created several pages detailing the benefits of the use of puppy pads. We explained just what they were, how to use them, why they’re effective, how they save money... basically we created a mini-site focused on puppy training pads. We also rewrote the content of Mednet’s sister site (which had primarily the same content as the MedNet site). The results? One week later, MedNet was on Google’s page one.
Of course, any firm that promises you page one is lying to you, so we certainly won’t do that here, but we will say that our customized approach delivers reliable (and often remarkable) success. Call us to learn how...
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