Pay Per Click (PPC) Management

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Pay Per Click (PPC) is a critical element of your overall marketing plan. It can help drive qualified traffic to your site from day one, even while you work to improve your Volusion site's organic ranking. Brand Labs will create a custom PPC program based on the specific needs of your business. Through comprehensive keyword and competitive analysis research, we'll tailor your ad buy to maximize conversions and minimize CPA... then we'll do it all over again next month...

More Info

Increase Visibility Immediately
Drive Qualified Traffic to Your Site
Customize Your Ad Spend Budget

The Problem...

Achieving a satisfactory organic page rank can be a technical challenge as well as a time-consuming effort, but without a strong showing in your natural search engine rank, it will be difficult to drive traffic to your site simply because your customers won’t be able to find you. Pay Per Click can bring qualified customers to your site immediately...

The Solution...

Pay Per Click (PPC) is an incredibly versatile marketing tool. It can jumpstart a newly-launched site. It can bring immediate visibility to a seasonal promotion. It can bolster a flagging organic ranking campaign. It can fill the accessibility gaps that organic search simply can’t. With all of that being said, it bears mentioning that a full scale PPC program can be a very expensive proposition. Competition for the most productive keywords can be intense and without proper bid management, your program could easily bankrupt itself before you even have an opportunity to capitalize on it. That’s where Brand Labs comes in.

Brand Labs will create a PPC campaign for you, customized for your target demographic, your budget, and your sales goals. We will identify keywords and manage the program to keep the bids low, but viable. We’ll update the program regularly to ensure relevance to your market and every month we’ll reassess the program overall and make any necessary adjustments to maximize your ROI. You’ll be able to track the results of these efforts in the monthly reports that we’ll provide to you.

The Bottom Line...

Pay Per click is such an effective marketing solution that we suggest it for most of our clients. When properly managed, even an account with a small ad spend can offer positive ROI, and that return only grows as you increase your ad budget. The more you spend , the more you make. There are few things in this world more reliable than a well-managed PPC program. Give us a call to see what Pay Per Click can do for you...

PPC Case Study:

TheShelvingStore.com

In 2007, Shelving.com (the e-commerce arm of a 48-year-old industrial shelving company) signed a wide reaching agreement with Brand Labs. Not only did the deal include management of the SEM program for their existing site, but also the development of a new venture aimed more specifically at residential customers.

The first order of business was to address Shelving.com’s pay per click program. Our immediate and total PPC overhaul resulted in a savings of 85%... in the first month. That means their savings in the first month paid for our services for the next six months. Now, we may not be rocket scientists, but that seems like a pretty good deal to us.

TheShelvingStore.com was a different type of challenge. We built it from the ground up. We created the brand identity. We designed and built the site. When the site first launched, nearly 100% of the revenue was coming from PPC. Through our dynamic management of their SEM program, over 40% of their revenue is now the result of completely organic traffic. Another 5-10% comes from their Affiliate Marketing Program (which we also manage). That 5-10% represents a 500% return on investment. That, my friend, is a whole lot of percents.