|
|
|
|
 |
|
|
- Understand Your Site’s Traffic
- Control Your Advertising Budget
- Accurately Track Your Growth
The Problem...
In order to be successful, you need to examine every aspect of your online business; most critically, you need to understand your traffic. Where are your customers coming from? Where do they go once they arrive? Who converts and who doesn’t? Each of these things should help shape each decision about everything from design to ad spend, but if you aren’t getting that info or you don’t know what to do with it when you do get it, it won’t be much of a help.
The Solution...
Google Analytics is one of the most powerful eCommerce tools available. It allows you to track your traffic from its source all the way through to conversion. See what pages they visit. See how long they stay. See where they were right before they left. This information is invaluable as you maintain your site and plan your marketing campaigns.
But...
Google Analytics can also be overwhelming to the uninitiated. It provides so much information that it can be difficult to isolate the data you need to make the decisions you face at any given time. That’s where we come in. We offer a range of Google Analytics-related services, including proper implementation of the Analytics code on your site, Analytics integration and analysis, and a three-month Analytics audit. Each of these services is designed to give you the proper groundwork on which to build your SEO and marketing programs. We can even customize your implementation to meet the data tracking needs of your business.
The Bottom Line...
Brand Labs is one of only a handful of Google Analytics Authorized Consultants in North America and we have a wealth of experience in every aspect of eCommerce. Our in-house experts can transform your Analytics from numbers on a screen to money in your pocket. Period.
Google Analytics Case Study:
ellusionist.com
Ellusionist, the Internet’s leading provider of street magic instruction, had been a Brand Labs customer in early ‘09 when we were managing their PPC program. After seeing the success of our efforts, with a 330% Return on Ad Spend (ROAS), they decided to manage the program themselves. Over the next several months, they experienced a drop of nearly 200 percentage points in their ROAS and they returned to us in the hope of regaining that lost revenue.
In our initial examination of their Analytics, we found that several of their campaigns were operating in the red, prompting us to dive deeper in search of solutions. We discovered that only a select group of keywords were performing well, so we adjusted the bids accordingly. We were also able to see the impact of being on the Google Content Network by tracking several sales from content sites, and finding them to be ultimately unprofitable. We then separated out search and content ads into different campaigns and apportioned the budget based on the propensity of each to convert.
Within a month, the PPC ROAS shot up to over 250%, going from barely breaking even to very profitable... all due to our clever use of Analytics.
|
|
|
|
