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- Shortcut to Easy Conversions
- Attract More Committed Customers
- Increase Overall Site Visibility
The Problem...
Finding shoppers in the crowded eMaketplace is a challenge. Pay Per Click helps in that effort, and a high organic ranking can help even more. Finding committed customers is another matter entirely. That’s where Comparison Shopping Engines come in...
The Solution...
Comparison Shopping Engines offer consumers the opportunity to do an apples-to-apples comparison of the same (or similar) products, offered by a range of competing eMerchants. They can compare prices, product ratings and merchant reviews. This is often the shopper’s final step before making a purchase, which means two things: they’ve done their research and they’re ready to buy and this is your last chance to attract them to your site.
The only way to effectively tap into this powerful resource is to establish and maintain a tightly controlled CSE presence. In order to do so, you must set up feed management software, configure each feed’s account to ensure effective product listings, continually update product listings and descriptions, and audit and manage bids for CPC engines. Without proper diligence, you could easily find yourself paying for visibility without seeing any conversions. On the other hand, when well-managed, a comprehensive CSE program can deliver speedy, measurable results and bring a savvy, new clientele right to your door...
The Bottom Line...
Brand Labs has a dedicated eCommerce marketing staff with the knowledge and experience to design and build a successful CSE campaign, custom tailored for the needs of your business. More than that, we will continually monitor and adjust the program in a way that would be near impossible to achieve on your own. We offer you the opportunity to not only compete with the Internet’s largest retailers, but to beat them at their own game. Ready to start playing with the big boys?
CSE Case Study:
After completing their new site’s migration, we signed on to manage ____________.com’s Comparison Shopping Engine program.
We began in May of 2009 with only a fraction of ___________’s overall inventory and even with that partial offering, in the first month the program generated thousands of dollars in gross revenue. In the next month, that revenue doubled.
Of course, good is never good enough for us, so as the program progressed, we refined the product listings to best take advantage of the specific nature of each unique feed (including Google Shopping, NexTag, PriceGrabber, Shopzilla and Shopping. com). We updated the bids to ensure that we weren’t overpaying for results and monitored the feeds to get the best possible conversions. These efforts paid off as each month we saw an increase in the revenue generated by the program.
In August, we expanded the program to include ___________’s entire inventory. In September the revenue (already almost three times what it had been at the beginning) once again doubled.
... so what’s with all of the ____s? Well, we’re doing such an amazing job that ___________ doesn’t want their competition to know about us. That’s a completely true story, by the way.
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