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Brand Labs Selects Adapt SEM Software for Pay-per-click Campaign Management

Brand Labs has adopted Adapt SEM PPC management software to effectively manage Google AdWords and Yahoo! Search Marketing PPC campaigns.

Rochester, MI, June 30, 2008—Brand Labs has selected Adapt SEM software in order to maximize the ROI of its clients’ pay-per-click (PPC) ad spend. To successfully grow its PPC management service, Brand Labs needed a software solution that would not only provide improved day-to-day management of PPC campaigns, but also add value for its clients.

"We tried various applications, and even considered developing a solution in-house, but Adapt SEM was the best-performing and most cost-effective tool we found for PPC management," said Marc Dula, Brand Labs Director of Search. Added Dula, "by combining Brand Labs' PPC management expertise with the Adapt SEM software, we were able to reduce our first Adapt SEM-integrated client’s cost-per-action (CPA) by 44%, and their monthly ad spend by 42%."

Brand Labs offers PPC management services as part of a comprehensive suite of online marketing services for its Volusion customer base. Brand Labs focuses on building marketing campaigns that deliver the highest return on investment (ROI) for its customers, and Adapt SEM software assists Brand Labs in maximizing that ROI for its PPC management service clients.

About Brand Labs

Brand Labs is the market leader in design and development for the Volusion e-commerce platform. Offering a complete range of Marketing and SEO packages, but maintaining the ability to customize programs to suit every need, they serve both small businesses and million-dollar corporations. Visit http://www.BrandLabs.us/, or call 1.877.837.4792 for more information.